The market research organization Gartner has recognized Optimove, one of the leading CRM platforms in the world, as a challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs (MMH).

According to Gartner’s terminology, MMH refers to technologies that offer streamline communication with customers through various means such as websites, mobile devices, social media, direct mail, call centers, paid media, and emails.

The research firm selects 20 companies in the list and classifies them in four categories, based on their strengths and weaknesses. It features these companies in a graph, which is called Magic Quadrant. The Magic Quadrant comprises the four categories, namely

  • Leaders
  • Challengers
  • Niche players
  • Visionaries

Optimove is recognized as a challenger for the second year in a row and is among the top five for the Campaign Creation, Orchestration, and Measurement.

Pini Yakuel, Optimove’s Founder and CEO, said:

“We believe Optimove being recognized once again as a Challenger is validation of our ability to help companies orchestrate multichannel campaigns that combine realtime triggers with predictive next-best-action optimization.  We are committed to continue to help our clients grow through their existing customers by transforming data into insights that fuel personalized CRM journeys mapped by AI, at scale.”

A complimentary copy of the full report is available on Optimove’s website.