BetMGM, a premier sports betting and online gaming company, has roped in National Hockey League legend Wayne Gretzky as its brand ambassador. Arguably the greatest player ever in the league, he has won the Stanley Cup four times. The hugely popular star will play a big part in BetMGM’s hockey campaigns and North American campaigns.

Gretzky said:

“BetMGM is a terrific company and one at the forefront of the dynamic changes taking place in the sports business. I’m excited to be a part of the company’s continued expansion into new states and territories and to help tell BetMGM’s story.”

Matt Prevost, BetMGM’s Chief Revenue Officer, added: “Wayne is an exceptional talent who transcends the sports world and we’re proud to welcome him to the BetMGM team. As we look toward potential expansion into Canada, and elsewhere throughout the United States, Wayne will bring a unique ability to tell our brand story.”