Reading Time: 2 minutes

New research from Casino.org has taken a deep dive into total sales, critic ratings, search volume and Twitch views to discover the world’s – and every country’s – most-loved gaming franchise.

Animal Crossing is officially revealed as the UK’s favourite gaming franchise.

 

Rank

Franchise

Average franchise critic score

Total sales of base games

Annual Worldwide Franchise Google Search Data

Franchise Lifetime Peak Viewers on Twitch

Most Loved Franchise Score /10

1

Super Mario

88.2%

299,475,000

39,936,900

2,926,742

8.15

2

Call of Duty

84.5%

301,460,000

88,361,000

1,623,046

8.09

3

Grand Theft Auto

90.1%

193,500,000

31,787,020

1,020,005

5.84

4

The Legend of Zelda

89.2%

93,100,000

18,513,800

2,431,115

5.73

5

Assassin’s Creed

80.8%

93,000,000

89,036,300

721,736

5.50

6

Mario Kart

87.0%

177,860,000

13,322,600

1,361,952

5.24

7

Pokémon

85.8%

187,760,000

15,220,200

1,257,588

5.18

8

The Last of Us

94.0%

24,000,000

55,619,000

631,357

5.17

9

Animal Crossing

84.8%

62,550,000

78,359,700

284,906

5.00

10

Sonic the Hedgehog

76.5%

61,420,000

41,571,900

1,907,064

4.60

  • After being around for 35 years, Super Mario is ranked the world’s most loved franchise with nearly 3 million Twitch views and 300 million sales!

  • Starting in 2003, Call of Duty has seen the highest total sales of all the franchises- over 301.46 million games sold, however it just falls behind in Twitch views and average critic score earning it second place in the world’s most loved games.

  • Taking the third spot is Grand Theft Auto with one of the highest critic scores but much lower sales than the top two franchises.

Animal Crossing is the most searched franchise in the UK

While Call Of Duty has been searched for by the most number of countries (29), Animal Crossing emerges as the favourite for 24 countries – including the UK, US and Australia.

Most Searched Franchise

Number of Countries

Call of Duty

29

Animal Crossing

24

The Witcher

8

The Last of Us

6

Super Mario

3

Sonic the Hedgehog

3

Assassin’s Creed

1

Diablo

1

You can see the results of the research by clicking here.

Methodology:

Video game franchises were taken from the list of best-selling video game franchises from Wikipedia with spin-offs and remakes excluded.
The critical reception score for each game was sourced from Metacritic, with the exception of some older games which were released prior to Metacritic’s existence, which reflect scores from now-defunct GameRankings (which has since been incorporated into Metacritic).
For the total sales of the base games of each franchise, sales data was taken from the list of best selling game franchises on the Video Game Sales Wiki page.
Google Keyword planner found the number of global searches for each base game from March 2020 to February 2021.
Franchise lifetime peak viewers on Twitch was sourced from each games’ category page on TwitchTracker.
To discover each country’s favorite franchise, Ahrefs Keyword Explorer tool was used to collect the monthly average search volume for the last twelve months for the 75 countries where data was available.