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Playmaker Announces Completion of Subscription Receipt Financing
NOT FOR DISTRIBUTION TO U.S. NEWS WIRE SERVICES OR DISSEMINATION IN THE UNITED STATES.
TORONTO, April 05, 2021 (GLOBE NEWSWIRE) — Playmaker Capital Inc. (“Playmaker” or the “Company”) today announced that, further to Apolo III Acquisition Corp.’s (“Apolo”) March 8, 2021 announcement highlighting that the Company and Apolo entered into a binding letter of intent to consummate a go-public transaction in Canada (the “Transaction”), the Company has completed a concurrent brokered and non-brokered private placement financing of subscription receipts (the “Subscription Receipts”) for aggregate gross proceeds of $24,000,000 (the “Offering”).
The Transaction will be effected through the reverse takeover of Apolo, a reporting issuer in British Columbia, Alberta and Ontario, by the Company, with the resulting issuer (the “Resulting Issuer”) being named “Playmaker Capital Inc.”. The consummation of the Transaction is subject to the approval of applicable director and shareholder approvals, regulatory approvals and other customary closing conditions.
Completion of the Offering
On April 1, 2021, the Company completed the Offering, pursuant to which it issued 48,000,000 Subscription Receipts at a price of $0.50 per Subscription Receipt (the “Issue Price”) for aggregate gross proceeds of $24,000,000. The Offering was comprised of a brokered offering of 32,360,000 Subscription Receipts for gross proceeds of $16,180,000, which was led by Canaccord Genuity Corp. (the “Lead Agent”), together with Echelon Wealth Partners Inc., Eight Capital, PI Financial Corp. and Scotia Capital Inc. (collectively with the Lead Agent, the “Agents”), and a non-brokered offering of 15,640,000 Subscription Receipts for gross proceeds of $7,820,000. In connection with the Offering, the Company granted to the Agents an option (the “Agents’ Option”) to increase the size of the brokered portion of the Offering by up to an additional 10,000,000 Subscription Receipts at the Issue Price, for additional gross proceeds to the Company of up to $5,000,000. The Agents’ Option was exercised concurrent with closing of the Offering.
The Subscription Receipts will be indirectly and automatically exchanged for common shares of the Resulting Issuer upon satisfaction of the escrow release conditions (the “Escrow Release Conditions”) set out in the subscription receipt agreement entered into among the Company, the Lead Agent and Odyssey Trust Company (“Odyssey”), as subscription receipt agent and escrow agent, dated April 1, 2021. The net proceeds from the Offering, after fees and expenses incurred, including 50% of the Agents’ commission for the Offering, have been deposited with Odyssey. The escrowed proceeds will be held by Odyssey until the Escrow Release Conditions have been satisfied.
Subject to receipt of the required consents and approvals referred to above, it is expected that the Escrow Release Conditions will be satisfied and the Transaction will be completed in May 2021. Additional details regarding the Transaction and the Offering will be provided in Apolo’s listing statement, which is expected to be filed with the TSX Venture Exchange (“TSXV”) in April 2021.
Additionally, on April 1, 2021, Playmaker completed the acquisition of the business known as Futbol Sites. Futbol Sites is a top digital sports media group in the United States and Latin America, with one of the largest audiences in its category, reaching more than 50 million unique users every month through a portfolio of more than 10 premium sites and more than 300 million users through a variety of social media channels. Futbol Sites serves up over one billion ad impressions monthly on its owned and operated sites. Futbol Sites is currently licensed in 7 states in the U.S. for sports betting media and has a content team dedicated to curating sports betting specific content on a daily basis.
About Playmaker
Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams and advertisers.
Forward Looking Statements
This press release contains certain “forward-looking information” within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current conditions, but instead represent only the Company’s beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company’s control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or may contain statements that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “will continue”, “will occur” or “will be achieved”. The forward-looking information and forward-looking statements contained herein may include, but are not limited to, information concerning the Transaction, expectations regarding whether the Transaction will be consummated, including whether conditions to the consummation of the Transaction will be satisfied, expectations for the effects of the Transaction or the ability of the Resulting Issuer to successfully become listed on the TSXV or achieve its business objectives and integrate the operations of the combining companies, expectations regarding financing, and expectations for other economic, business, and competitive factors.
Although the Company believes that the assumptions and factors used in preparing, and the expectations contained in, the forward-looking information and statements are reasonable, undue reliance should not be placed on such information and statements, and no assurance or guarantee can be given that such forward- looking information and statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information and statements. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information or forward-looking statements that are contained or referenced herein, except as may be required in accordance with applicable securities laws. All subsequent written and oral forward- looking information and statements attributable to the Company or persons acting on its behalf is expressly qualified in its entirety by this notice regarding forward-looking information and statements.
For further information, please contact:
Jordan Gnat
Chief Executive Officer
E-mail: [email protected]
Reading Time: 4 minutes
The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.
The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes.
Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:
- The quality of the content the affiliate creates.
- Regulations the affiliate or affiliate program might be subject to.
- This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
- An ongoing analysis of the size and quality of traffic the affiliate is delivering you.
To know more about these points you can read an instruction from the Slotegrator Academy by link.
The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?
Slotegrator shares some regional specifics of affiliate marketing:
- Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
- Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
- In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
- Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.
Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:
- Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
- Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
- Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
- Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”
Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.
And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:
- “The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
- In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
- Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
- The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”
The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.
GiG Media, a subsidiary of Gaming Innovation Group (GiG), today proudly announces it has secured 3rd position in the prestigious EGR Power Affiliate Ranking for the second year running.
This achievement underscores the business’ unwavering dedication to strategic innovation, expanding its market reach and delivering unparalleled value to its partners and shareholders.
GiG Media’s portfolio of high-quality traffic websites, including WSN.com, Time2play.com, Askgamblers.com and Casinotopsonline.com, has been instrumental in driving its success. With operations spanning across Malta, Denmark, Serbia, and Spain, GiG Media continues to set the benchmark for lead generation in online sportsbooks and casinos.
Commenting on the achievement, Jonas Warrer, CEO of GiG Media, stated:
“We are delighted to receive this acknowledgement yet again in the EGR Power Affiliate Ranking and this is nothing short of a testament to the hard work and dedication of our team. This superb accomplishment reflects our relentless pursuit of excellence, internal talent, and continuous growth in the iGaming affiliate landscape. As we continue to grow the business in 2024, we remain steadfast in our commitment to players, partners and the industry alike.”
GiG Media’s portfolio expansion and strategic diversification have been pivotal in propelling its growth trajectory. Its ongoing product development and recent acquisition of Time2Play Media emphasise the company’s proactive approach to seizing emerging opportunities and reinforcing its market leadership position.
The post GiG Media Secures 3rd Place in EGR Power Affiliate Ranking for Consecutive Year appeared first on European Gaming Industry News.
7777 gaming, a leading online casino content provider, has solidified its footprint in the Romanian market through a strategic partnership with Avento Group. Due to this partnership 7777 gaming’s portfolio of captivating casino games is now live on three prominent websites operated by Avento Group in Romania: Mr Bit, Frank Casino, and SlotV.
With over 80 immersive games, including top-performing titles like Cash 100, Club Mr. Luck, and Jinn, as well as recent releases such as Crazy 100 Bucks and King Cash 10, 7777 gaming aims to elevate the gaming experience for Avento Group players in Romania.
“Leveraging our partnership with Avento Group, we are excited to bring our diverse portfolio of premium casino games to their audience in Romania,” said Larisa Karaboycheva, Account Manager at 7777 gaming. “We are excited to continue our success story of delivering unparalleled entertainment to players across various regulated markets with Avento Group.”
Avento Group, known for its dedication to providing top-quality gaming experiences, expressed enthusiasm about the partnership. “We are thrilled to welcome 7777 gaming’s impressive selection of casino games to our top-notch brands in Romania,” commented Anastasia Ardelean, Head of Marketing and PR at Avento Group. “This collaboration strengthens our commitment to offering our players a diverse and exciting gaming environment.”
Last year, 7777 gaming became live on Avento Group’s MGA licensed operators, in 2024 went live on their brand-new Bulgarian website and now continues its journey of growth with Avento Group’s three brands in Romania.
The post 7777 gaming expands presence in Romania through partnership with Avento Group appeared first on European Gaming Industry News.
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