Scientific Games Corporation has launched its online iLottery subscription program, Subscription Spot, for its longtime Canadian customer, Western Canadian Lottery Corporation (WCLC).
Subscription Spot is available via the WCLC website and is the first instance of a true digital offering for players, allowing the online purchase of lottery games and creating a pathway to digital modernization with a larger online presence for the lottery.
Brad Wiebe, VP of Marketing for WCLC, said: “This is a major milestone and big success story for WCLC as it is our first offering of an online purchase methodology for lottery products, supporting our plans for modernization through digital channels.
“The subscription system provided by Scientific Games is strategic to our growth as we enter an entirely new digital era for WCLC and our players.”
WCLC’s new digital initiative also includes Scientific Games’ player account management (PAM) platform and purchase-enabled web services. Players may purchase subscriptions for Lotto Max, Lotto 6/49, Daily Grand, Western Max, Western 649, and Extra games for up to 104 drawings through Subscription Spot.
The company’s software offers geo-fencing, age verification, and alignment with other rules and regulations. The subscription allows the lottery to connect to its players directly with marketing and promotions while offering self-service, which has emerged as a valuable sales channel when access to retail stores becomes a challenge.
Byron Bridger, Canada Account Director for Scientific Games, said: “Scientific Games is extremely pleased to evolve our lottery systems and services in a manner that supports WCLC’s long-term strategic plan and facilitates continued, responsible growth across its business to generate maximum proceeds for the governments it serves.
“This is another great example of Scientific Games’ focus on omnichannel solutions that modernize the way lottery products are sold.”
