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Adam Wexler

PrizePicks Adds Call of Duty, Rocket League and Valorant to Fantasy Offerings

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Daily Fantasy Sports operator PrizePicks has announced the addition of premier esports titles Call of Duty, Rocket League, and Valorant to its marketplace, a major step toward solidifying PrizePicks as the premier fantasy esports operator in North America.

PrizePicks already features iconic AAA titles Counter-Strike: Global Offensive (CS:GO) and League of Legends (LoL) on its platform. The three new titles give PrizePicks members a menu of play options unmatched by any other DFS operator in North America and a virtual monopoly on the dominant first-person shooter (FPS) genre.

“Esports was an important offering for us in early 2020 when the pandemic shut everything down, but not only did our monthly esports handle stay strong when the NBA, NFL and college sports returned, it actually grew in unison with our traditional sports over those last six months of the year. These are franchises with fan bases that span decades in some cases and they’ve historically been underserved by sportsbooks and fantasy platforms. We’re thrilled to offer this variety of playable options,” Adam Wexler, CEO of PrizePicks, said.

PrizePicks entered the esports arena in 2019 through a partnership with Atlanta-based SMITE Pro League. In addition to esports featuring heavily on PrizePicks in early 2020 due to COVID-19 with titles such as iRacing and NBA2K League, PrizePicks deepened its esports presence in November 2020, entering into a strategic partnership with cutting edge franchise Ghost Gaming, which fields teams in Rocket League and recently-added Valorant, among others. The two Atlanta-based companies have been collaborating on a series of initiatives set to debut later this year.

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“The more opportunities that esports fans have to engage with their favorite titles and franchises, the better it is for the industry. We were attracted to a partnership with PrizePicks in the first place because they have a vision not just to expand their platform but to create a better fan experience overall,” Stewart Tanner, Head of Partnerships at Ghost Gaming, said.

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Adam Wexler

PrizePicks Extends Partnership as Official Daily Fantasy Sports Partner of the Atlanta Braves

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PrizePicks, the largest daily fantasy sports operator in North America, announced that the company has reunited with the Atlanta Braves as the club’s Official Daily Fantasy Sports Partner for the 2024 season. The partnership extends a longstanding relationship that dates back to 2020, with the two Atlanta-based companies continuing to work together on unique opportunities for their dedicated fans.

“We are thrilled to continue our ever-growing relationship with the Atlanta Braves. As a homegrown company born in Atlanta, it is a priority for us at PrizePicks to engage with local fans by continuing to bring amazing experiences to Braves Country,” Adam Wexler, CEO and Co-founder of PrizePicks, said.

PrizePicks will receive out-field LED signage as well as prominent signage throughout Truist Park. The company will also gain access to VIP experiences throughout the baseball season, including a “Pick of the Game” that will be featured on the Braves Radio Network pregame radio show for all 162 regular season games.

“PrizePicks has been a valued partner for years. They are the leader in their industry and a prominent local Atlanta business, and we are happy to extend our relationship with them for the 2024 season,” said Jim Allen, Atlanta Braves Senior Vice President of Corporate and Premium Partnerships.

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Adam Wexler

PrizePicks Announces Plans for New, Expanded Headquarters in Atlanta

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PrizePicks, the largest daily fantasy sports operator in North America, announced plans for its new 33,000 square foot Atlanta Headquarters, which will be located in the Star Metals Building in Midtown Atlanta. The company plans to grow its workforce by 1000 new jobs over the next seven years, the economic impact of which will be $25M to the state of Georgia.

“Atlanta has always been our home, where we are redefining mobile sports entertainment. This move to Star Metals will help us create more world-class, high-skilled and high-wage jobs in our great city while we deepen our connections across the community,” Adam Wexler, Co-founder and CEO of PrizePicks, said.

Star Metals is a pioneering mixed-use district in Atlanta’s thriving West Midtown neighborhood. This new development raises style and luxury to new heights along the Howell Mill Road corridor. Inspired by the history of West Midtown and its cultural resurgence, Star Metals is playing a key role in forging the future of an ever-evolving Atlanta.

“Georgia continues to be a driver of tech growth and innovation, attracting innovative companies with its unique mix of talent and infrastructure. Today’s announcement is a reminder of our strength in both welcoming new projects as well as creating an atmosphere where existing businesses can expand and thrive. I look forward to seeing the impact of these thousand jobs on the Atlanta community,” said Governor Brian Kemp.

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“Congratulations to Adam Wexler and the team at PrizePicks for choosing Atlanta to expand their headquarters. Metro Atlanta has all the ingredients to help PrizePicks thrive, including diverse tech talent graduating from our leading colleges and universities, global connectivity through our airport, a large and engaged business community and a desirable quality of life,” said Katie Kirkpatrick, president and CEO of the Metro Atlanta Chamber.

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Adam Wexler

PrizePicks Announces Partnership with Dallas Stars

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PrizePicks, the largest daily fantasy sports operator in North America, announced a new partnership deal with the Dallas Stars. Marking its first official relationship with an NHL franchise, PrizePicks will be featured on local telecasts of Stars’ games via commercials and will be able to offer special VIP experiences to fans.

“We are thrilled to further establish the PrizePicks brand alongside a great franchise like the Dallas Stars. Texas is one of our most highly engaged markets, and hockey is one of our fastest growing segments. This partnership will accelerate our ability to enhance the gameday experience for fans,” Adam Wexler, CEO and Co-Founder of PrizePicks, said.

Highlights of the partnership include advertising spots during local broadcasts and placements on Digitally Enhanced Dasher Boards along the ice. In addition, PrizePicks will gain rights to the use of Dallas Stars logos and will co-collaborate on VIP experiences.

“Elevating the game day experience for our fans will always be a top priority for us. We’re excited about our partnership with PrizePicks, and we look forward to engaging with fans in this new and unique way,” Brad Alberts, President and CEO of Dallas Stars, said.

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