Casino games are a rather odd bunch in comparison to other mobile game genres, as they are not “video games” in the traditional sense, but rather mobile extensions of the real casino world (with the exception that you can’t win real money). Casino games have enjoyed huge success especially in the US, probably due to legislation that has banned real online casino to a great extent. Currently the Casino category generates approximately 17% of all revenues on mobile (Q4 2020 US iOS), the same level of market share it has more or less had over the past years. In other words, Casino games are the second biggest revenue generator in the US after Match3 Puzzle games.
It’s true that Casino subgenres (Slots, Poker and Bingo ) differ quite a lot when it comes to core gameplay mechanics, but they share a lot of similarities within other features, especially with the recent surge of collection mechanics. It’s therefore interesting to see how these three subgenres evolve in the future and if they continue to adopt features from other mobile game genres.
The report takes a closer look at what the Casino category currently looks like in the US, the main market for this genre.