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Gambling in the USA

Gaming Americas Weekly Roundup – February 22-28

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.

Latest News

Jackpot Digital has announced that it is reviewing and intending to spin-out its online gaming software assets to a newly incorporated company (Spinco). As consideration for the assets, Spinco will issue shares which shall be distributed to Jackpot’s shareholders. The purpose of the spin-out shall be to leverage and monetise the Company’s online digital assets and commercial relationships in the gaming sector. Also, the spin-out will allow a more streamlined regulatory process by separating the Company’s respective business operations and allow the Company to attract specialised management to run the online operations.

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JCM Global has installed the upgraded version of its award-winning ICB Intelligent Cash Box system at two Sac & Fox Nation casinos in Oklahoma. The 623 slot games at Black Hawk Casino in Shawnee and the 148 slot games at Sac & Fox Nation Casino in Stroud now have the added boost of technology of JCM’s sophisticated ICB 3.0, further enhancing security and efficiencies. Both properties also benefit from JCM’s industry-leading iVIZION bill validators and a combination of GEN5 and GEN2U thermal printers.

Digital Gaming Corporation is entering the US online sports betting and iGaming market using the globally recognised “betway” brand. The betway brand operates in over 20 regulated markets across the world, and with global recognition it is both distinct and memorable. The high regard in which DGC Betway is viewed within the US gaming industry is demonstrated by the fact that DGC has secured market access agreements for 10 US States, for online Sports Betting, and where allowed by law, iGaming. DGC will continue to strive towards expanding its footprint across the US and is committed to finding partners that fit with its strategic objectives.

Multinational stadium designer Populous has revealed the designs for a $500 million convention, entertainment and esports centre in downtown Toronto. The venue is still unnamed but will sit on 4.5 acres of the Canadian National Exhibition grounds, a waterfront site on the northern edge of Lakeshore Boulevard that would also see a hotel tower rise at the project’s rear. OverActive Media (OAM), an international media and entertainment company, is serving as the project’s developer.

Helicon One Digital Ltd, the marketing company behind the UK casino portal The Slot Buzz, is set to launch its latest gaming site in Canada. The new website, thecasinoheat.ca, will focus on providing reviews and game guides for Canadian gamblers looking to place bets online. Reviews of more than 50 casino brands will be published on the site with operator and licensing information as well as informative and expert opinion on the games, software and payment services available.

Enthusiast Gaming Holdings is going to launch a new premium online publication dedicated to the growing needs of today’s esports fans. Combining content elements from the Company’s two existing esports coverage outlets, Upcomer and Daily Esports, Enthusiast Gaming will relaunch one unified esports publication later this spring. The new publication, which will operate as Upcomer, will leverage its existing user and prediction engine, to create one of the most complete esports fan engagement experiences.

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New Partnership

Bally’s Corporation has become an Official Sports Betting Partner of the National Hockey League (NHL). This multi-year deal represents Bally’s first sports betting partnership with a professional sports league. The partnership provides Bally’s with rights to use NHL marks and logos as well as use of the League’s official data across its expanding portfolio of sports betting products. Also, through its media partnership with Sinclair Broadcast Group, Bally’s will create engaging content for NHL fans and integrate that content into live NHL game coverage spanning 19 regional sports networks.

Compliance Updates

Rush Street Interactive (RSI) has secured market access opportunities in Ohio, Maryland and Missouri through a strategic partnership deal with Penn National Gaming. Under the terms of the deal, RSI will have the ability to offer its BetRivers.com real-money online casino and sports betting platform for up to 20 years in Ohio, Maryland and Missouri through potential second skins in each of those states, subject to license availability, state law and regulatory approvals.

The North Dakota House of Representatives has passed two resolutions that could put sports betting and online poker on the November ballot. The legislation may allow North Dakota to join Michigan in legalising interstate poker. Since the state does not have any commercial casinos, all gaming and sports betting would take place online. The resolutions will now go to the Senate, where the Republicans hold a strong majority.

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Dr. Jennifer Shatley

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

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“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

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Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Experi-MENTAL

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

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A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

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 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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