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Oddspedia has entered into a partnership with Real Madrid.

According to the deal, for the rest of the 2020/2021 season, Oddspedia will be presented on the billboards at the Estadio Alfredo Di Stefano for selected Real Madrid home matches, while the regular training facility will host the matches in the ongoing renovation of the Santiago Bernabéu.

By presenting billboards on the field – included the classic against Barcelona April 11 – the web portal gets access to “groundbreaking digital overlay technology,” so that geographical objectives can be sent. As a result, Oddspedia can increase brand exposure by reaching the “right audience.”

“We are thrilled to have used a unique opportunity to work with Real Madrid, a world-class organization, and one of the most successful clubs in football history. It is exciting to have mentioned at the stadium, and we are definitely looking forward to expanding these possibilities in the future. This also marks our first time going beyond digital advertising, and I see it as a great way to start 2021, with TV advertising as an additional platform to grow and engage our fanbase,” Jan Möller, Co-founder of Oddspedia, said.