iGaming distributor gains strategic entry into Colombian market

3 Oaks Gaming, an established distributor of iGaming content, has gone live in Colombia after agreeing a partnership with leading operator, BetPlay.

3 Oaks Gaming is set to enhance its reputation in Colombia, one of LatAm’s most mature markets. Its full portfolio will be integrated onto BetPlay’s cutting-edge platform, allowing Colombian players to navigate its catalogue of slots.

With titles such as Sky Pearls: Hold and Win, 3 Egypt Chests: Hold and Win and Coin UP: Hot Fire 3×3 launching this year, the supplier has elevated its games library with subtle twists to its mechanics, bolstering the overall player experience.

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Founded in 2017 in Colombia’s capital, Bogota, BetPlay has propelled itself into one of the market’s biggest operators, with its casino offering continuing to expand across the region.

This collaboration reinforces 3 Oaks Gaming’s strategy of establishing a presence in LatAm as 2024 progresses, with this entry into Colombia following swiftly on from agreeing a partnership with EstrelaBet in Brazil.

Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Colombia is one of LatAm’s most established markets and we believe our high-quality slots will resonate perfectly with users in the jurisdiction.

“Our journey into LatAm is an exciting time for everyone at 3 Oaks and to agree a partnership with BetPlay will only boost our presence in Colombia.”

Integration sees provider significantly strengthen its position in key market

EvenBet Gaming, a leading developer of online gaming software and solutions, has announced its poker solutions going live on Betplay, one of the top sports betting operators in Colombia.

BetPlay, owned by Corredor Empresarial, has a user base exceeding 3 million players. In six years of operation, it has become a major player, contributing to 60% of the country’s online betting market.

Under the terms of the agreement, EvenBet provides its full suite of gaming products to Betplay, including its industry-leading poker software. Integrating EvenBet’s innovative and flexible gaming solutions will allow Betplay to enhance its gaming offering and provide Colombian players with an exceptional online entertainment experience. Currently, BetPlay is gearing up for a robust communication campaign to strengthen its poker operation in the Colombian iGaming landscape.

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This partnership, secured in 2023 and resulted in poker going live now, marks EvenBet’s continued expansion in the Latin American iGaming market and entry into the rapidly growing Colombian online gaming industry. Colombia represents a core target market for EvenBet due to the country’s thriving regulated online gaming sector.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Partnering with a premier brand like Betplay is an exciting opportunity for EvenBet Gaming as we further expand our footprint in Latin America.

“As one of the biggest sportsbooks in Colombia, Betplay has an outstanding reputation and reach with players. We look forward to powering the next phase of growth for their gaming business and increasing our presence in this key strategic market.”

Daniel Arias, Online Manager of BetPlay, highlighted the importance of the partnership: “The integration of EvenBet has significantly enriched our digital entertainment offering. We are committed to further expanding our content portfolio and offering customers an exciting range of products.”

Manuel Jiménez, Sales Manager in LatAm, added: “It is gratifying to see the steady growth of the poker vertical in BetPlay’s operation since our solutions went live on their platform. Colombia now has an operator offering the country’s main iGaming poker network, allowing players of all levels to rely on a solid, responsible, and recognized brand backed by the Colombian regulator, Coljuegos.”

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