BANDAI NAMCO Entertainment America
Pollard Banknote Limited Re-adds Ms.PAC-MAN to its Brand Portfolio
Pollard Banknote Limited has announced that Ms.PAC-MAN, the iconic pop-culture powerhouse, has re-joined its portfolio of licensed properties.
Under license from BANDAI NAMCO Entertainment America Inc., Ms.PAC-MAN fits seamlessly into Pollard Banknote’s Retro Collection – an ever-growing and diversified selection of recognizable retro brands including PAC-MAN, GALAGA, and DIG DUG.
Originally introduced in 1981, Ms.PAC-MAN is credited as the first female arcade game character, and a key driver in the popularity of gaming among women. The game’s simple, yet exciting, play style contributed to the brand’s considerable success, eventually becoming the fourth highest-selling arcade game of all time and placing fifth on Time Magazine’s list of “The 50 Best Video Games of All Time.”
Ms.PAC-MAN has multi-generational appeal, notably among the 22 to 54-year-old demographic, and 90% brand recognition, making an instant ticket featuring Ms.PAC-MAN a perfect fit for any lottery.
“We are thrilled to re-introduce this strong female lead into the lottery market and know that lottery customers will eat up instant tickets featuring Ms.PAC-MAN, like she ate up POWER-PELLETS in the original arcade classic. Lotteries throughout North America have achieved great success when combining Pollard Banknote’s licensed games iconography with our stunning ticket art and entertaining gameplay, and we are certain that the same will be true with instant tickets that feature Ms.PAC-MAN,” Brad Thompson, VP for Sales & Marketing at Pollard Banknote, said.
-
Latest News4 weeks ago
The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
-
Latest News4 weeks ago
That was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions
-
Latest News4 weeks ago
DATA.BET Rolls out Full-Service Sportsbook Solution
-
Latest News4 weeks ago
Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era
-
Latest News3 weeks ago
Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams
-
Latest News5 days ago
Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights
-
Latest News5 days ago
NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia
-
Latest News5 days ago
Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement