Africa
BtoBet Signs Multi-channel Partnership with BetXperience
BtoBet, together with its Certified Partner for Africa STM Gaming, has entered into a deal with Nigerian bookmaker BetXperience for the provision of the Neuron 3 platform to power its betting shops and online channels.
BetXperience will be integrating the Neuron 3 platform to capitalise on the digital transformation characterising the local betting market in Nigeria from retail to online gambling.
Taking advantage of BtoBet’s coverage of 65 different sports, BetXperience will be able to provide a sportsbook complete with odds for over 25,000 events per month. The sportsbook offering will also be complimented by a wide portfolio of other verticals such as online and live casino, and a selection of virtual sports.
“We are glad to announce a partnership with BetXperience. The Nigerian market is one of the most advanced when it comes to the growth registered in the online channels. Nonetheless retail is still very much the predominant channel. BetXperience’s approach strikes the right balance, whereby through Neuron 3’s 360° omnichannel approach – where all the channels are interlinked with one another – players are able to place and follow their bets on whichever channel or device of their preference. We will ensure the support and development of BetXperience’s strategy to become a point of reference in the local market,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.
“In BtoBet we have found the ideal technological partner to power all our brand and all its channels. A true omnichannel approach was fundamental for us, given the possibilities that this approach provides us in terms of not only providing our players with an optimal betting experience, but also cross-selling and retention opportunities. I am positive that this will be a fruitful and lengthy partnership,” Gideon Odushola, Director of BetXperience, said.
Africa
Springbok Casino Honours South Africa’s Strongest Mother’s in the Wild and Gives Away 25 Free Spins
SpringbokCasino.co.za, South Africa’s premier online casino, is celebrating Mother’s Day by honoring the fiercest and most devoted mothers in the animal kingdom. To mark the occasion, players will enjoy 25 Free Spins throughout May on new mystical slot, brimming with glowing gemstones and treasures — a fitting tribute to all the amazing moms out there!
This May,
SpringbokCasino.co.za celebrates the incredible “Wild Moms League,” showcasing the superhero-like abilities of these extraordinary mothers as they fight to protect and nurture their young in the toughest of conditions.
From the lioness’s unyielding defense to the elephant matriarch’s profound wisdom, these remarkable mothers go to unimaginable lengths to ensure the survival of their families.
Join us as we highlight some of the most inspiring tales of motherhood, where love, sacrifice, and fierce protection define what it truly means to be a hero:
THE WILD MOMS LEAGUE: CELEBRATING SOUTH AFRICA’S STRONGEST MOTHERS IN THE WILD
- Superhero Lion Mum shows us that true strength goes beyond the physical—it’s rooted in the heart and mind.
- Superhero Elephant Mum teaches us that true leadership isn’t just about giving orders—it’s about caring for those around you and using your wisdom and experience to help them navigate challenges.
- Superhero Cheetah Mum combines her incredible speed and sharp instincts to provide for and protect her young, teaching them how to survive in a world full of danger.
- Superhero Meerkat Mum vigilance is one of her greatest strengths. Perched high on lookout, she tirelessly watches over her family, keeping them safe from dangers like birds of prey and snakes.
- Superhero Hippo Mum shows us that strength, dedication, and sacrifice are key to protecting those we hold dear.
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Valid May 1-31, 2025
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Springbok Casino provides customer service in English and Afrikaans, offering hundreds of slots and table games from SpinLogic, all played in Rands. Games are playable on mobile devices or instant play.
The post Springbok Casino Honours South Africa’s Strongest Mother’s in the Wild and Gives Away 25 Free Spins appeared first on European Gaming Industry News.
Africa
Association of Gaming Operators in Kenya Announces New Regulations

The Association of Gaming Operators in Kenya (AGOK) in partnership with government agencies, regulators and civil society are spearheading a set of proactive initiatives designed to shape the future of the gaming industry and protect innocent Kenyans from addiction to gaming.
In a press release, the Association says nationwide awareness campaigns promoting informed, mindful participation in gaming will be carried out across the country.
Advocacy for tools such as time-out mechanisms, betting and deposit limits will be put in place to ensure a healthy and controlled gaming behaviour among Kenyans.
“The gaming industry in Kenya continues to evolve rapidly, creating opportunities for economic growth, digital innovation, and employment. However, with this growth comes a heightened responsibility to safeguard the welfare of players, particularly young people and vulnerable populations,” the statement by AGOK’s board reads in part.
“AGOK acknowledges the complex challenges associated with gaming, particularly around mental health, addiction prevention, and ethical standards. These are global concerns which members of AGOK take seriously. They are at the forefront of our agenda.”
The Association furthers contends that all its members operate under a “shared code of conduct” rooted in principles of fairness, transparency and social responsibility.
Among meaningful steps it says it has taken to prevent exploitation and minimise harm include putting into place advanced age-verification systems to block underage access, self exclusion tools that provide options for and permanent restrictions to gaming activities and round-the clock toll free helplines that offer confidential mental health and addiction support.
The regulatory measures comes amid calls to regulate the sector following increase in cases of mental health and some suicide cases attributed to betting.
The post Association of Gaming Operators in Kenya Announces New Regulations appeared first on European Gaming Industry News.
Africa
Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited

Readen Holding Corporation, a venture capital specialising in Fintech, Digital Payments and E-commerce, has announced the successful signing of the final agreement to acquire an 80% controlling stake in Morrich Lottery Limited, a fully licensed lottery operator in Nigeria. This milestone marks RHCO’s official entry into the African gaming market — one of the fastest-growing and most promising sectors globally.
With the closing of this acquisition, RHCO now holds active licenses in Nigeria for lottery, sportsbook and casino operations, unlocking access to an estimated $2.5 billion gaming market projected to grow over 9% annually through 2030. This move positions RHCO to become a major international force in regulated gaming, entertainment and fintech infrastructure.
Ridzky Berg, CEO of RHCO, said: “This is more than an acquisition — it’s a strategic launchpad into one of the most dynamic gaming markets in the world. Nigeria’s youthful population, expanding internet access, and growing appetite for digital gaming make this a prime market. With our proven fintech backbone and seasoned leadership, we’re ready to set a new standard for integrated, secure, and user-friendly gaming platforms across the region.”
The post Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited appeared first on European Gaming Industry News.
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