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Gambling in the USA

Gaming Americas Weekly Roundup – November 30-December 6

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

888 Holdings has announced new market access deals in Indiana, Iowa and Colorado. Its presence in each of these states will initially be through the 888Sport brand in 2021. In Colorado, 888Sport will launch under the license of the Colorado Grande Casino based in Cripple Creek. In Iowa, the Group will launch under the license of Catfish Bend Casinos II LLC. In Indiana, the Group has signed an agreement with Harrah’s Hoosier Park, which is owned by Caesars Entertainment, to launch 888Sport in the state.

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The Morongo Casino, Resort and Spa is going to launch cashless wagering in California. The casino has entered into a partnership with Marker Trax to introduce cashless wagering markers to its floor. Marker Trax will run through the Konami Synkros casino management system and will allow Morongo guests to conveniently and securely apply, get approved and begin using their digital marker. Rather than retrieving physical cash for a casino marker, guests enrolled in a PIN-protected Synkros cashless wagering account can use their Marker Trax credit line to play electronically on any slot or video poker machine in the casino.

Online gambling could launch in Michigan by the end of the year after the Legislature’s Joint Committee on Administrative Rules voted to waive a 15-day waiting period to approve regulations. The vote means the Michigan Gaming Control Board (MGCB) will be able to officially file the final draft of online betting regulations to the department of state. The next step in the legalisation process will be for the MGCB to receive license applications from casinos along with their vendors and suppliers. It will review applications and approve those that meet requirements.

New Partnerships

Scientific Games Corporation has partnered with Genius Sports Group to provide in-game content to its wagering customers worldwide, excluding US leagues. Sportsbooks operating on Scientific Games’ OpenSportsTM platform will gain access to Genius Sports Group’s LiveData and LiveTrading services. Genius Sports Group’s entire portfolio of official data rights is included in the agreement, featuring content such as the English Premier League, NASCAR, Serie A and German Bundesliga, as well as dozens of FIBA basketball and FIVB volleyball leagues.

DraftKings Inc. has become the exclusive Official Daily Fantasy Sports Partner, as well as an Official Sports Betting and iGaming Partner, of the Detroit Pistons. In addition to access to Pistons’ trademarks and logos, the deal includes DraftKings-branded courtside LED signage and in-game basket pad branding. The agreement comes as DraftKings prepares to launch mobile sports betting and online gaming in the state of Michigan, pending licensure and the receipt of necessary regulatory approvals.

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New Appointment

Colombian regulator Coljuegos has appointed Cesar Augusto Valencia Galiano as its new president. The appointment will see Valencia Galiano replace Juan Pérez Hidalgo, who resigned from the role last week following a tenure that saw the launch of regulated igaming in the country. Valencia Galiano will join the regulator after 40 years with Smurfit Kappa, which specialises in the production of corrugated cardboard and paper packaging. During his time with Smurfit Kappa, Galiano served in a number of senior roles, most recently as vice president for Central America and the Caribbean. He also served as president of the Association of Corrugators of the Caribbean, Central and South America.

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Dr. Jennifer Shatley

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

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“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

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Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Experi-MENTAL

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

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A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

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 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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