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Gambling in the USA

Gaming Americas Weekly Roundup – November 16-22

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new acquisitions. Read on and get updated.

Latest News

Score Media and Gaming Inc. has introduced Bet Section, its new integrated and personalised suite of betting features. According to the firm, the new dedicated home within theScore’s media app takes its innovative cross-platform media and betting experience with theScore Bet to the next level. Bet Section delivers suite of new personalised betting features, further deepening theScore’s industry-leading media and gaming integrations. Personalised betting features include prioritised and tailored markets, live bet tracking and exclusive promotions.

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The Cordish Companies has celebrated the opening of Live! Casino Pittsburgh. The eagerly awaited $150 million Live! Casino, located at the Westmoreland Mall in Pennsylvania, is scheduled to open its doors to the general public at 6:00 am on 24 November 2020. The Cordish Companies’ Principal Jon Cordish, Managing Partner Joe Weinberg and Cordish Gaming Group President Rob Norton were joined at the ribbon-cutting ceremony by incoming state Senate Majority Leader Kim Ward and state Representative George Dunbar.

The Argentina government has decided to raise the online gaming tax rate for 2021. Online gambling has barely been regulated in Argentina, but that hasn’t stop authorities from approving a tax increase for the sector. As contemplated in the 2021 Budget, the rate online operators pay will rise from 2% to 5% next year.

Partnerships

Online gaming platform developer LatamWin has entered into a partnership with edict egaming, a subsidiary of Gauselmann Group, which will bring new benefits to Merkur game users in Latin America. One of the main goals of the agreement is to engage online gaming operators and all those new companies of the industry, LatamWin said in a press release.

Scientific Games Corporation has signed a new five-year deal with the Massachusetts State Lottery Commission (MSLC). As per the deal, Scientific Games will supply its world-leading instant games, second chance promotions and digital engagement programmes to the Massachusetts Lottery. Scientific Games’ new contract, which may be extended up to two years by MSLC, includes consumer digital services that will engage players through exciting second chance game features and help the Lottery protect and grow revenues for the Commonwealth.

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JCM Global and The Mint Gaming Hall at Kentucky Downs have expanded their partnership again. As per the deal, JCM will upgrade all 450 games in the casino to its award-winning iVIZION bill validator with ICB Intelligent Cash Box system. Also, JCM will install its iVIZION with ICB and GEN5 Thermal Printer in the newly expanded casino area, which houses approximately 600 games and opened in September.

New Appointment

GVC Holdings PLC has appointed Martin Lycka as its Senior Vice President for American Regulatory Affairs and Responsible Gambling. In this role, Lycka will be responsible for expanding GVC’s licensing and regulatory structure in the US and underscoring the company’s commitments to responsible gambling, sports integrity and regulatory compliance. Lycka will also lead regulatory affairs in Canada and support GVC’s Latin America regulatory strategy as the company looks to establish state-regulated offerings in these regions.

New Acquisition

Bally’s Corporation has completed the acquisition of Bally’s Atlantic City Hotel & Casino from Caesars Entertainment Inc. and Vici Properties Inc. The purchase price of the acquisition was $25 million, subject to customary adjustments, and was funded with cash on hand.

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Compliance

The Virginia Lottery has received 25 applications for mobile sports betting permits. The names of the companies that applied are not revealed by the Lottery. Big-name companies like DraftKings, FanDuel and Penn National Gaming, affiliated with Barstool Sports, and major casino operators have already shown interest in Virginia’s sports betting industry and may be among the applicants.

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Dr. Jennifer Shatley

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

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“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

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Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Experi-MENTAL

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

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A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

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 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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