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Gambling in the USA

Gaming Americas Weekly Roundup – November 9-15

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new acquisitions. Read on and get updated.

Latest News

Americas Cardroom, the US-based online poker site, is bringing back its Mini Online Super Series (MOSS) from November 22 to December 6. The series includes over 150 events, with over $2.5 million in guaranteed prize money. There are two Main Events on the docket, Sunday, November 29, and Sunday, December 6. Both start at 3 pm ET and feature $250,000 in guaranteed prize money and $55 buy-ins.

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Enthusiast Gaming Holdings is preparing to list its common shares on the NASDAQ Capital Market (NASDAQ). In advance of the anticipated listing on the NASDAQ, Enthusiast Gaming will file a Form 40-F Registration Statement with the United States Securities and Exchange Commission (SEC). The listing of the Company’s common shares on the NASDAQ remains subject to the approval of the NASDAQ and the satisfaction of all applicable listing and regulatory requirements.

FlowPlay has announced that it has raised an additional $65,000 for the American Cancer Society (ACS) through its Vegas World in-game October fundraising campaign. The fundraiser is part of FlowPlay’s broader corporate giving programme and ongoing support for the ACS. This follows FlowPlay’s major fundraising milestone with the ACS over the summer, lifting its total raised for the organisation to $315,000.

The US gambling industry has won big at the polls, with three states authorising legal sports betting and three others either approving or expanding casino gambling. Among the states who are going to approve sports betting are Maryland, South Dakota and Louisiana. In addition, Virginia approved casino gambling in four locations, while Nebraska authorised adding casino games at its horse racing tracks, and Colorado expanded the number and type of casino games it can offer, along with eliminating some wagering limits.

Partnerships

Gaming-industry payments provider Mazooma has entered into a partnership with the leading financial data network, Plaid. The deal aims to bring an Instant Bank Transfer payment solution to igaming and sports wagering operators in certain regulated US states.

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Crane Payment Innovations (CPI) has entered into a deal with the newly opened Circa Resort and Casino to supply its CPI SC Advance banknote validators and Easitrax Web Management System across the casino’s slot machines for the next seven years.

Sports streaming service DAZN has announced leading sports betting and gaming platform BetMGM as the exclusive odds provider for United States boxing broadcasts.

New Acquisitions

Affiliate marketing firm Raketech has announced an acquisition of US-based affiliate site americangambler.com (American Gambler). As a result of the acquisition, Raketech’s revenues within the US are expected to reach approximately 5-10% of the group’s total revenues in Q4 of this year. The agreed purchase price is EUR 5m.

Live audio content provider Entercom Communications Corp has acquired sports data and igaming affiliate platform QL Gaming Group in a $32m deal. The acquisition brings unrivaled data, analytics and insight-driven content to Entercom’s best-in-class sports broadcast stations, influential podcasts, and RADIO.COM, the fastest growing digital audio platform in America.

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New Launchings

A new Hollywood-based esports team, which is backed by high profile celebrities, has announced its official launch. Named Team 33, the esports team is planning to enter major tournaments in popular games like Call of Duty, CS:GO, Valorant, World of Warcraft, Fortnite, League of Legends, Dota 2, Madden and FIFA. The team will have players from all over the globe.

BetMGM, a joint venture of GVC and MGM Resorts International, has successfully launched its new live casino product in partnership with Evolution. This complements BetMGM’s already market-leading gaming portfolio, and is further strengthened through the recent addition of industry-leading slot content from Playtech, DGC and Ainsworth.

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Dr. Jennifer Shatley

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

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“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

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Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Experi-MENTAL

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

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A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

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 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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