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Leading iGaming platform provider BtoBet has partnered with Nigeria-based operator Luckybet.

As per the deal, which was formulated together with BtoBet’s regional Certified Partner for Africa STM Gaming, Luckybet will power its extensive retail and online operations with the advanced Neuron 3 platform.

“I am positive that BtoBet’s technologies will help Luckybet reach its goals in becoming a local leader. I am also pleased that through this agreement Luckybet will make good use of our new retail solution in its network of almost 100 shops, which not only allow for more effective operations, but will also permit our partner to target non-registered players through our innovative rapid registration process, making space for more cross-selling opportunities,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.

“This will not only enhance the betting experience at the retail level, but will also provide the players with an ameliorated UX through the true interconnection of all channels. I am confident that through the use of our advanced solutions Luckybet will strategically position themselves to register a growth in their market share,” Soldà added.

“We look forward to collaborate with BtoBet, who like us have at heart the betting experience provided to the player through the constant search for innovation,” Morten Foght, COO of Luckybet, said.