ESPN has entered into two separate multi-year agreements with Caesars Entertainment and DraftKings.
The deals include co-exclusive link integrations across ESPN digital platforms connecting fans to sportsbooks from Caesars Entertainment’s sports betting partner, William Hill, and DraftKings.
As part of the new agreements, ESPN expands its relationships with both Caesars, as the exclusive odds provider and co-exclusive sportsbook link-out provider, and DraftKings, as the exclusive daily fantasy sports provider and co-exclusive sportsbook link-out provider.
“Our new agreements with Caesars and DraftKings collectively represent the next significant milestone for ESPN to diversify our exposure and deepen our commitment in the sports betting space. We began growing the experience through content, followed by odds utilizing William Hill’s sports betting data and a new state-of-the-art studio facility in Las Vegas through our deal with Caesars, and now with the addition of DraftKings, we are bringing together the sports media leader with two of the top brands and best products in the segment,” Mike Morrison, Vice President of Business Development & Innovation at ESPN, said.
“Caesars’ relationship with ESPN continues to deepen with the ability to directly link to sportsbooks from our partner, William Hill, from ESPN’s digital platforms. ESPN’s unparalleled reach provides a transformational opportunity for sports fans and enthusiasts to engage and wager at their fingertips. This new initiative closely followed the grand opening of the new ESPN Studio with Caesars at the center of the world-famous Las Vegas Strip,” Tom Reeg, CEO of Caesars Entertainment, said.
“We are very excited to be expanding our relationship with ESPN to include deeper integration of both our sports betting and daily fantasy sports offerings across their platforms. ESPN’s reach amongst sports fans is unparalleled, and the start of NFL is the perfect time for DraftKings to be launching this integration,” Jason Robins, Co-Founder, Chairman and Chief Executive Officer of DraftKings, said.
“Sports betting is quickly becoming endemic to the overall experience of the sports fan. To us, that means greater opportunities to innovate and deliver the best and most seamless experience for fans, which will ultimately expand ESPN’s brand and audience and increase engagement. It is an industry that we will continue to actively pursue as it grows and evolves,” Mark Walker, Senior Vice President of Business Development & Innovation at ESPN, said.