Gaming Americas Weekly Roundup – September 7-13

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include new partnerships and latest acquisitions. Read on and get updated.

Latest News

The Delaware County Council has established a new body named Delaware County Internet Gaming Revenue Authority to manage the distribution of funds from online gaming to public projects and services. The five members of the body are Doreen Storey, Frances Sheehan, Stefan Roots, Paul Johnson and Ronald Evans.

The Michigan Gaming Control Board has approved the New Jersey-based Gaming Laboratories International (GLI) as the first independent test lab for iGaming and mobile sports betting in Michigan. MGR has become the only authorised company that tests and certifies iGaming and mobile sports betting in the state.

Great Canadian Gaming Corporation has provided an update on the status of its operations in Canada. On March 16, the company suspended operations of all its properties to contribute to the containment of COVID-19. Great Canadian will reopen its 11 properties in Ontario on September 28 as part of Ontario’s Stage 3 framework for the reopening of its economy. In New Brunswick, the Company will be reopening its Casino New Brunswick property on September 28 as part of New Brunswick’s COVID-19 recovery plan. In Nova Scotia, where casinos have been granted the ability to reopen, the Company continues to work with the Nova Scotia Gaming Corporation on preparations required for the reopening of the Company’s two Nova Scotia properties. In British Columbia, Great Canadian’s properties remain closed as mandated by the provincial government.

New Partnerships

G2 Esports, a well-known entertainment and esports company, has signed a major commercial partnership with Pringles, the popular American snacks brand. As per the agreement, G2 Esports will join hands with Pringles and EA Sports on the latest series of G2’s talent search series Making The Squad, which is an eight-part content series based on Electronic Art’s iconic football video game, FIFA 21.

iGaming platform provider BtoBet has signed an agreement with Toplay for its integration on Rappi, a popular e-commerce platform in Latin America launched in July 2019. BtoBet’s Colombian partner, Megapuesta, has already been migrated to Rappi’s betting platform.

Sportsbook technology supplier FSB has signed a deal with Sports IQ, an odds feed provider. As per the agreement, the clients of FSB will now benefit from Sports IQ’s pre-match and in-play markets for all the major leagues, namely the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL).

Learfield IMG College, the holder of media rights of the University of Colorado Athletics, including the Colorado Buffaloes team, has inked a five-year deal with PointsBet, a Denver-based international gaming operator. As per the agreement, PointsBet will become a corporate partner of the Colorado Buffaloes.

New Acquisitions

Simplicity Esports and Gaming Company has acquired four franchisee-owned esports gaming centers in an all stocks deal.

Monkey Knife Fight, the rapidly growing fantasy sports gaming platform in North America, has bought the stakes of FantasyDraft, a daily fantasy sports site, for an undisclosed sum. As per the deal, MKF will absorb FantasyDraft’s assets and significant user base.