The Philippines-based online betting platform M88 has signed a four-year deal with the Spanish premier football league to become the league’s official regional betting partner in Asia.
The company will produce exclusive content for La Liga’s Asian fans.
Oscar Mayo, Head of Business, Marketing and International Development at La Liga said: “The love of football continues to spread rapidly in Asia and La Liga’s following has grown incrementally for several years.
“With fans looking for increasingly local and entertaining content, this agreement with M88 gives us a new way to reach new audiences and show them a side to the competition they haven’t seen before.”
M88 said in a statement: “We are incredibly excited to be partnering with La Liga, an organization with whom we share many values and aspirations.
“As the league continues to grow in popularity throughout Asia, we are eager to engage with La Liga fans and bring our own members closer to the action. We are looking forward to a successful and rewarding partnership for many years to come.”