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The UK Betting and Gaming Council, an organization focusing on maintaining the integrity in the iGaming and betting industry and user rights, has lauded the success of the whistle-to-whistle ad ban. The organization says that the ad ban has helped limit the exposure of underage individuals to gambling advertisement.

The whistle-to-whistle ban of advertisement was introduced on August 1, 2019, which resulted in the now showing of gambling ads on television during sports broadcasts before 9:00 pm.

UKBGC chief executive Michael Dugher expressed his happiness about the results of ad ban when when prime time soccer returns to TV.

The UKBGC had conducted a study with the help of Enders Analysis, a data analytics company. The study found that the ad ban resulted in a 97% drop in ad viewing by children. The study covered children in the age group of 4 to 17 years.