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Basketball legend Sinan Güler has become the official Turkish Basketball Ambassador of fan voting and rewards platform Socios.com.

Currently representing Darüşşafaka, Güler has played for some of the biggest teams in Turkish basketball, including Galatasaray, Anadolu Efes, Beşiktaş and Fenerbahçe. Güler will use his influence, standing and connections to raise the profile of Socios.com within the sport in Turkey.

Due to the popularity of Socios.com among fans of their football team, Galatasaray SK recently added their Basketball and esports teams to the platform. Socios.com enables fans to influence their favourite clubs through digital assets known as Fan Tokens. Fans can use their Tokens to vote in club-specific polls. Fan Token holders will also be in with a chance of winning innovative rewards.

“It’s a pleasure for me to represent an innovative company such as Socios.com in the Turkish basketball industry. Socios.com, with their new asset class innovation are opening a new income stream for the clubs and also allowing the fans to have a voice in return, so it is a perfect win-win situation. On Monday, Barcelona generated 1.3m dollars from BAR fan token sales within 2 hours. This shows significant value to all of us,” Sinan Güler said.

“Sinan Güler will play a key role in educating the fans and basketball club officials about Socios.com and Fan Tokens. We are happy to be able to work with him on our journey,” Alexandre Dreyfus, CEO of Socios.com, said.