Private equity firm Bootstrap Ventures has invested $1 Million in Perpetual Media’s consumer behavior driven advertising platform, Perpetual TV.

Following their official private equity firm announcement, Bootstrap Ventures began their first strategic investment. After reviewing the opportunity, executive team, and capabilities of Perpetual Media, Founder Dennis Rogers recognized the ability Perpetual Media has to disrupt the marketing space. Positioned to create a new wave of highly intuitive advertising opportunities, the company has scaled globally across 6 continents and has developed a niche for automated and efficient advertising.

“Bootstrap Ventures is now invested in the future development of Perpetual Media / Perpetual TV and is taking steps to ensure their robust platform can thrive,” Dennis Rogers, Founder of Bootstrap Ventures, said.