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Svenska Spel Partners with Playtech

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Gambling technology company Playtech and gambling operator Svenska Spel Sport & Casino have entered into a partnership which sees Playtech provide its portfolio of online Casino and Live games to the Swedish market.

Svenska Spel Sport & Casino’s players are able to play leading titles such as Buffalo Blitz and a number of games within the Age of the Gods suite, with more top-performing slot games launching throughout the rest of the year.

The initial launch of Playtech Casino content was closely followed by a number of Playtech Live game launches, including new innovations such as the industry-unique Quantum Blackjack.

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“Due to the speed and efficiency of the integration project, we have been able to integrate our external wallet system smoothly resulting in a seamless launch,” Niklas Örtbrant, Head of Online Casino, Svenska Spel Sport & Casino, said.

“We are very happy to have Playtech on-board and look forward to be offering their games to our players. We believe Playtech’s existing and upcoming portfolio has much to offer, including the Age of the Gods suite of games which already have proved popular at launch. Playtech also brings exceptional innovation within the Live segment, which allows us to expand this important category for our players,” Jonas Nygren, VP Casino, Svenska Spel Sport & Casino, said.

“This is a key new partnership for Playtech. Svenska Spel Sport & Casino are the Swedish market’s leading operator, and with Playtech providing content across both online Casino and a burgeoning area such as Live Casino, it will provide a compelling offer to its customers. It also serves as a perfect example of Playtech partnering with industry leaders in regulated markets to expand and underpin new and innovate offerings,” Shimon Akad, COO of Playtech, said.

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International Association of Gaming Advisors (IAGA) Announces 2025 International Gaming Summit in Berlin, Germany

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The International Association of Gaming Advisors (IAGA) will hold its 42nd International Gaming Summit Monday, June 9 through Thursday, June 12, 2025 at The Ritz-Carlton Berlin. As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.

“We are looking forward to holding our 2025 Annual International Gaming Summit in Berlin, a historic city with a vibrant art and culinary scene. Our 2025 agenda addresses numerous issues of critical importance including the growing illegal market, the potential impact of AI across gaming operations, the progression of online casinos and navigating due diligence challenges in M&A transactions. Additionally, our agenda again includes a full-day focused on issues unique to sports betting operations, including a current look at the state of advertising restrictions, growing conflicts of interest, and a session focused on lessons learned from the 2024 Olympic Games in Paris and the Euro Cup in Germany,” Jeff Barbin, IAGA President and a Partner with Phelps.

Barbin continued: “We are also pleased to announce that as part of the Summit, we will be launching a new initiative focused on building relationships between global gambling and betting regulators and major sports governing bodies. Our Sports and Wagering Integrity Coalition working group will focus on identifying collaborative ways that regulators and sport governing authorities can address growing threats to sports integrity and sports wagering and collaboratively identify ways to build stronger relationships to confront these threats. During the Coalition’s first closed-door workshop, experts from each stakeholder group will share unique challenges they face, highlighting ways that each side can better collaborate to protect game integrity and sport wagering and address the growing threats posed by the illegal gambling market. With major global events like the 2026 FIFA World Cup, the 2028 Olympics and the 2031 Rugby World Cup coming to the United States, we believe it’s critical that both industries deepen their collaboration to address the growing challenges each side faces.”

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The post International Association of Gaming Advisors (IAGA) Announces 2025 International Gaming Summit in Berlin, Germany appeared first on European Gaming Industry News.

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Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform

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Playzia’s thrilling portfolio of games, including Billionaire Wolf and Billionaire Rhino, as well as upcoming highly anticipated Love Island series, set to go live on SOFTSWISS award-winning platform

Playzia, one of the fastest-growing game providers to the iGaming industry, is thrilled to announce a new partnership with SOFTSWISS, a recognised industry leader in iGaming software solutions development. This collaboration will see Playzia’s portfolio of innovative and thrilling games go live on SOFTSWISS award-winning aggregation platform, offering operators worldwide access to Playzia’s exciting content.

The partnership marks a significant milestone in Playzia’s continued expansion into global markets. Exciting titles from the dynamic studio developer, including Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, along with the newly released Volcanic Coins and Billionaire Rhino, are now available on the SOFTSWISS Game Aggregator. In addition to the steady rollout of 3 exciting titles per month, Playzia is committed to delivering unique branded content, including a recently announced series with ITV, inspired by the global phenomenon Love Island. This marks just the beginning of the Playzia’s ongoing growth and development in the iGaming industry.

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Penning the agreement with SOFTSWISS and expanding its network of partners allows the fast-paced studio to further its mission of bringing its thrilling and innovative games to an even broader audience, ensuring players around the world who Love to Play can enjoy top-tier, one-of-a-kind gaming experiences.

“We are delighted to partner with SOFTSWISS and make our games accessible to operators through their renowned aggregation platform,” said Vlad Modorcea, CPO at Playzia. “This collaboration represents an exciting opportunity to reach new markets, and we’re confident that players will enjoy the high-quality content we bring to the table. Our games are designed to captivate, and we can’t wait to share them with SOFTSWISS global network.”

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator added: ‘We welcome Playzia as our new partner, and we are proud to expand our portfolio with new games. We have already surpassed the 27,000 games mark and are excited to offer the market the best and most diverse games from the wide range available.’

Beginning this year, Playzia is gearing up to unveil an exciting roadmap, with three new games launching each month. Looking ahead, partners and players can anticipate the introduction of trademarked mechanics, innovative new game types including crash, table, instant, and probability games, along with exciting jackpots and tournaments, all designed to elevate the gaming experience to new heights.

The post Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform appeared first on European Gaming Industry News.

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Golden Boomerang Awards 2025: Affiliate Traffic Tournament With Prizes and Trip to San Siro

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The top-30 teams from tournament leaderboard will be invited to the San Siro Stadium in Milan for unforgettable experience at final event with Awards Ceremony

 

Boomerang Partners has launched the second annual traffic tournament Golden Boomerang Awards 2025. This competition for affiliate teams from all over the world will run from February 3 to May 11. The conditions are simple:

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  • register, by coming up with a name for the team and adding data to the profile;
  • generate quality traffic;
  • perform additional tasks;
  • get cool prizes for your results;
  • take home the Grand Prix’s top prize!

All interested affiliate teams can register on the official Golden Boomerang Awards website, on the Telegram Bot, or through their manager.

After successful registration, participants must drive high-quality traffic to Boomerang brands – betting and casinos. Only FTDs (first deposits) will count towards scoring and monthly prizes. This year, teams will compete on two leaderboards: sports and casino traffic. The organizers also prepared nine additional nominations, giving even more chances to score big!

By participating in Golden Boomerang Awards 2025, teams can have an unparalleled experience. The tournament is divided into three monthly stages. The winners and participants who complete the monthly tasks will receive prizes ranging from the fulfillment of your dream to cash prizes. It will also be possible to get additional points and increase leaderboard positions by leaving reviews, following on social networks, etc. And, of course, special prizes are awarded for winning nominations. The top 30 teams will have an unforgettable time and a special program in Milan. The final will be held at one of the best stadiums in the world, the San Siro. This is possible because Boomerang is the Official Regional Betting Partner of AC Milan in Europe. The team has more than 500 million fans worldwide!

Julia Makarova, Head of Affiliates of Boomerang Partners, said, The Golden Boomerang Awards is a unique project in our industry. It allows us to motivate our partners and improve communication with them. The tournament brings us closer to affiliates, adding value to our cooperation. This project combines a tournament with motivation in the form of cool prizes and the creation of a unique unmatched community – that’s what makes it special. The Golden Boomerang Awards confirms trust and long-term collaboration between Boomerang and our partners.”

Detailed Golden Boomerang Awards terms and conditions and registration are available on the tournament website: https://goldenboomerangawards.com

The post Golden Boomerang Awards 2025: Affiliate Traffic Tournament With Prizes and Trip to San Siro appeared first on European Gaming Industry News.

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