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XLMEDIA to Offload Finnish Casino Assets

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Publishing firm XLMedia has instructed Akur Capital to commence a process to sell the majority of its Finnish-facing Casino assets, along with certain other publishing sites.

This proposed disposal is in line with the company’s stated strategy of refining its publishing portfolio and refocusing on regulated and high-potential markets, to deliver more sustainable and predictable growth.

Any disposal proceeds from a successful conclusion over the coming months will be used, along with current balance sheet headroom, to expedite the Company’s strategy through the acquisition and development of content-rich, highly engaging sites in regulated and high growth markets.

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“XLMedia has set out a clear transformation strategy to deliver the next phase of growth. We have already made significant progress with reshaping the organisation, reducing our cost base, strengthening the leadership team and building our core people skills and technological expertise,” Stuart Simms, CEO of XLMedia, said.

“The sale of our Finnish-facing casino assets will reduce the reliance on unregulated markets and accelerate the delivery of our strategy, providing additional capital for the acquisition of attractive assets in regulated and high growth markets, such as the burgeoning US sports market. I look forward to updating our key stakeholders over the coming months,” Stuart Simms added.

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MightyTips announces new partnership with Winnerz

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MightyTips is pleased to announce an exciting new partnership with iGaming brand Winnerz. This collaboration marks another milestone for MightyTips as it expands its network and enhances visibility for top-tier sportsbook and casino brands.

As part of this agreement, Winnerz will be featured on MightyTips, benefiting from increased exposure, particularly around its welcome bonus and weekly cashback offers. Meanwhile, Winnerz users will gain access to MightyTips’ expert betting insights, including free daily betting tips, in-depth sportsbook analyses, and casino reviews.

Winnerz is operated by Feature Buy Ltd and licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros (license number ALSI-202410039-FI2). The brand is owned by Spinwise, an experienced iGaming group managing several successful platforms, including Trickz, Tsars, and Casoo.

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With a focus on innovation, Winnerz provides 30+ sports markets and live-streaming options for multiple daily events. The platform also caters to eSports enthusiasts, offering competitive odds on Dota 2, Valorant, and League of Legends, alongside virtual sports like e-Tennis and e-Basketball.

Casino players can explore 1,000+ immersive online slots from top providers such as Play’n GO, NetEnt, Pragmatic Play, and Push Gaming, as well as a vast selection of live dealer games, including roulette, blackjack, and poker. To enhance user experience, Winnerz offers 24/7 customer support and a diverse range of promotions.

Eugene Ravdin, Head of Communications & Marketing at MightyTips, said: “We are thrilled to embark on this exciting partnership with Winnerz. As a fast-growing European brand, they offer a top-tier sportsbook and casino experience that aligns perfectly with our audience. We look forward to working closely with them to enhance their visibility and bring added value to our users.”

Tommy Adolfsson, Head of Affiliates at Winnerz, said: “We have had the pleasure to work with MightyTips on other projects previously. That cooperation was very successful, the team was professional and easy to work with. We truly appreciate their approach and understanding of our needs. It was a great experience over time and we are looking forward to the next chapter in our partnership!”

The post MightyTips announces new partnership with Winnerz appeared first on European Gaming Industry News.

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Kongebonus 2024 Awards shines a light on industry success

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Kongebonus, an affiliate focused on SEO and live streaming, has celebrated industry success with its prestigious Kongebonus Awards 2024 with Push Gaming, Pragmatic Play and Hacksaw Gaming among the big winners.

The awards celebrate creativity, innovation and excellence across the online casino industry and allow players to reward the studios behind their favourite titles from the past 12 months.

Here’s the full list of winners from the Kongebonus Awards 2024:

Best Game Developer – Hacksaw Gaming

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Rising Star Game Developer – Peter & Sons

Most Innovative Game Studio – Print Studios

Best New Slot – Dreadworks (Print Studios)

Best Sequel Slot – Retro Sweets (Push Gaming)

Best Bonus Buy Slot – Sweet Bonanza 1000 (Pragmatic Play)

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Reader’s Hall of Fame – Money Jar (SlotMill)

Kongebonus Hall of Fame – Wanted Dead or a Wild (Hacksaw Gaming)

Kongebonus is the go-to information source for players wanting to know more about online casino, sports betting and poker. The site is updated daily with reviews, tips, instructional videos and more.

The team tests each site it promotes so that reviews are accurate and reflect the experience players receive from signing up to depositing and even the terms and conditions. This is done “incognito” which means that reviews are honest and can be trusted by players.

Kongebonus has also created an active streaming community on Twitch and has one of the largest slot streaming channels alongside dedicated KongePoker and KongeBetting channels.

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A spokesperson at Kongebonus, said: “Our Awards are becoming a major event on the calendar and it’s great to see some truly remarkable companies recognised for the fantastic games they have produced over the past 12 months. 

“What makes our awards so important is that they are voted on by players, the people who fire up the reels on a studio’s games and really get to experience what they have to offer. Our players then get to vote with their feet so those taking home an award know they are hitting the mark.

“I’d like to thank our players for voting – we had thousands of votes come in this year – and of course the studios pulling out all the stops to keep creating epic games.” 

The post Kongebonus 2024 Awards shines a light on industry success appeared first on European Gaming Industry News.

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Affiliate Industry

The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates

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The Danish Gambling Authority has become aware that money laundering can occur through affiliates who market for gambling operators. Gambling operators that use affiliates should therefore consider whether this gives rise to updating their risk assessment.

An affiliate is a marketing channel where a person or company makes money by marketing for, for example, a gambling operator. The general consumer protection and marketing rules and the Gambling Act’s rules on marketing and communication also apply to affiliates. An affiliate earns money from the agreement by, for example, attracting new customers via their own website or through their own social network to the gambling operator’s website with a link. The link is generated specifically for the affiliate. The affiliate receives payment for the referral (pay per click), or a certain percentage of the amount the new customer deposits into their account.

How criminals can exploit affiliate agreements with gambling operators

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In affiliate agreements with an individual or a company, there is an inherent risk that a gambling operator will be misused for money laundering. Particularly organized criminal networks can exploit an affiliate agreement. Networks of organized criminals can refer a large number of people within their criminal network as customers using the link to a gambling operator. A larger amount of illegal funds can be deposited into customers’ gambling accounts, which will not initially look suspicious, as the amount is distributed among several people in the criminal’s network. The deposited funds can subsequently be paid out to customers, possibly after play-through from their gambling accounts. This approach will make it look like legitimate winnings from gambling, and at the same time the affiliate increases its profit by having brought more new customers to the gambling operator, who according to the affiliate agreement is usually paid per additional new customer.

Signs of money laundering through affiliates

The Danish Gambling Authority points out that gambling operators may risk being misused for money laundering through these affiliate agreements. It may indicate that a gambling operator is being misused for money laundering by its affiliate if a majority of the customers referred by the affiliate only use the gambling operator’s website once and then no longer use the gambling operator’s services. It may therefore be relevant to assess whether entering into an affiliate agreement gives rise to updating one’s risk assessment.

The post The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates appeared first on European Gaming Industry News.

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