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Gambling in the USA

Gaming Americas Weekly Roundup – May 25-31

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Welcome to our weekly roundup of American gambling news.

Last week, several gambling companies have re-entered into their businesses despite the ongoing pandemic. Here, we are going through the weekly highlights of the American gambling industry which includes casino reopening, new partnerships, product launches, award winnings, latest approvals, and recent announcements. Read on and get updated.

Casino Reopening

Most of the casinos have resumed their operations this week. Some are on the preparations to restart their business.

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Rodney Butler, Chairman of the Mashantucket Pequot Tribal Nation, said that the plans to partially reopen Foxwoods Resort Casino on June 1 are still moving ahead despite opposition from Connecticut Gov. Ned Lamont.

Rodney Butler told in an interview that Lamont is welcome to tour Foxwoods and see firsthand the safety precautions being taken to prevent the spread of the coronavirus, ranging from fewer open slot machines to air filtration systems.

New Deals

AGS announced a new partnership with the Kindred Group to provide its online, real-money games for the Kindred Group’s Unibet brand in New Jersey.

The Vancouver Titans esports team entered into a new partnership agreement with Pizza Hut Canada and designated Pizza Hut as the Official Pizza of the team and their fans.

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Microgaming signed an exclusive distribution agreement with game design and development studio, Neko Games. The studio’s Super Showball video bingo game is live on Microgaming’s content aggregation platform from 26 May 2020.

Churchill Downs Incorporated (CDI) and Aristocrat Leisure entered into an agreement in principle to settle the Kater v. Churchill Downs, and Thimmegowda v. Big Fish Games lawsuits.

New Launchings

The igaming publishing company Oddschecker Global Media announced the launch of RacingPicks, a standalone horse racing site. The site’s purpose is to provide day-to-day expert content to the American racing community.

TransAct Technologies Incorporated launched its new Epicentral Clean2Play Sanitization Tracking System for casinos. This new casino product provides real-time printed proof that a slot machine has been cleaned, sanitized, and is ready for play.

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The D.C. Lottery is set to launch its sports betting platform in the coming days. The online sportsbook GambetDC will take its first wagers in June, even though a large number of global sports events remain canceled due to COVID-19.

Awards

Michigan State Rep. Brandt Iden received an honorary American Gambling Award for his extraordinary efforts in legalizing sports betting, online poker, and online casino gaming throughout the state in 2019.

Latest Approvals

Illinois lawmakers have approved an approximately $40 billion state budget that largely maintains spending, along with a plan to push forward a Chicago casino.

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The budget, which largely relies on federal funding, mostly maintains funding from the current budget, which the exception of health care agencies affected by the COVID-19 outbreak.

Legislators also approved a plan pushed by Chicago Mayor Lori Lightfoot to change the tax structure for a casino in the city. The Chicago casino was included in last year’s gambling expansion authorizing six new casinos, part of a critical funding source for the state’s $45 billion capital plan.

Financial Help

Ontario Lottery and Gaming (OLG) is going to receive a $500m loan from the Provincial Government.

With Ontario’s state of emergency shuttering casinos, slot machines, and racetracks for the past two months, the gaming monopoly was in dire need of a cash injection.

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Announcements

Brazilian Deputy Bacelar has affirmed that the legalization of all gambling verticals could play a key role in economic stability in the country.

He stated that following the current health pandemic, he is in favor of legalizing all gambling verticals, including jogo do bicho, on the grounds that gambling could save Brazil from its current financial crisis and rejuvenate the economy.

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Dr. Jennifer Shatley

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

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“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

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Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Experi-MENTAL

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

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A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

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 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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