awager is proud to announce it has secured a license from Spelinspektionen, the Swedish Gambling Authority, to provide its services to operators in the country. This licensing approval marks a significant milestone for awager as the company begins the first phase of its European expansion plans.

The license will allow awager to offer its unique gameplay products to Swedish operators and players for the first time. The company’s digital platform connects remote players to physical game machines, allowing players to experience the thrills of a live casino setting through their desktop and mobile devices.

This expansion marks a pivotal moment for awager as it sets its sights on European markets in 2025. Sweden has been strategically identified as a key market due to its strong gaming culture and rich history in land-based gaming, making it the perfect starting point for awager’s European journey.

Awager is committed to working alongside Spelinspektionen to help maintain the high standards of player safety and security in the country. The company emphasises regulatory compliance, aiming to provide everyone with a safe and enjoyable online gaming experience. As one of Europe’s largest and most influential markets, Sweden provides awager with an opportunity to establish a strong presence on the continent and build a strong reputation among players.

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Awager finished 2024 with the launch of the highly-anticipated third version of its product. This utilises dynamic camera angles, real-time player engagement features, full machine interaction, 4K video streaming with minimal lag and full sound capture to create an immersive and authentic gaming experience.

Mathias Larsson, European Commercial Director for awager: Securing our Swedish license is a landmark moment for awager. Sweden is one of the most popular markets in Europe, and we are proud to be a part of the Swedish gaming community.

The country has impeccably high standards of customer care and safety that are perfectly aligned with our values at awager, making it the perfect country for us to begin our European adventure.

Our products generated massive interest among operators and players in North America. Sweden, given its strong gaming culture and history, is the ideal place for us to debut our product in Europe and we can’t wait to see how players react.