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Huya Becomes Chinese Broadcast Partner of LCS and LEC

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Huya has become the exclusive Chinese broadcast partner of LCS and LEC.

Huya is already the exclusive broadcast distribution partner in China for the LCK and the only platform showcasing all four major leagues in China. Huya also recently partnered with Team Liquid to broadcast its player livestreams from North America and Europe to viewers in China.

“After our most successful LEC season yet, we’re looking forward to offering fans more of the kind of innovation and entertainment that our European League is known for,” Alban Dechelotte, Head of Business Development and Sponsorships for EU Esports, Riot Games, said.

“Our partnership with Huya means that it’s even easier for fans worldwide to follow the LEC teams and pros that captivated them at the World Championships,” Alban Dechelotte added.

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“The LCS is evolving faster than ever in 2020, and it’s the best time for fans in China and worldwide to tune in and see what North America has to offer in pro League of Legends. We’re excited about our new Monday Night League broadcast with weekly marquee matches and other upgrades for this year, and Huya is the ideal streaming partner to help us tell the dynamic LCS story in China,” Matthew Archambault, head of partnerships and business development, LCS, said.

“Huya has a large layout in China for the League of Legends e-sports market. In this year, Huya has garnered the exclusive broadcaster rights to LEC and LCS, and a 3-year exclusive broadcaster rights to LCK from 2020 to 2022. The agreement brought Huya and Riot Games into an unprecedented level of cooperation. We wish League of Legends fans could get the best viewing experience in Huya, the highly engaged and interactive game live streaming community, and look forward to more cooperation with Riot Games in the next few years,” Huya spokesperson said.

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Aquisitions/Mergers

GIANTX acquires League of Legends AI coaching start-up, iTero Gaming

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  • Global gaming and esports brand GIANTX has acquired UK AI Esports Coaching start-up, iTero Gaming in a multi-million deal.
  • The new acquisition will offer AI coaching for GIANTX fans and competitive gamers globally across the leading title League of Legends, targeting players looking to improve and elevate their gameplay.
  • iTero Gaming Founder, Jack Joseph Williams, has also become the esports organisation’s new Head of Gaming Technology.
  • This acquisition paves the way for future innovations in AI-driven performance enhancement and strategic development in the global gaming and esports industry

Today, global gaming and esports brand GIANTX (GX) is proud to announce the acquisition of iTero Gaming, a UK start-up specialising in AI coaching solutions for competitive gamers. The acquisition represents a significant milestone for the gaming and technology industry, highlighting the growing integration of AI in esports.

With a focus on the title League of Legends, the multi-million deal represents the company’s ongoing commitment to the global esports community through delivering precise, individualised coaching for gamers looking to enhance their competitive performance. Integrating iTero’s innovative AI technology will also enable GIANTX to provide tailored training and strategic insights to its global fanbase. Founder of iTero Gaming, Jack Joseph Williams, has also become the esports organisation’s new Head of Gaming Technology following the acquisition.

The iTero Gaming League of Legends coaching app has amassed nearly a quarter million installs in less than two years, harnessing AI to pinpoint player weaknesses and optimise pre-game setup. Analysing millions of games every patch, their state-of-the-art AI assesses which champions from your pool would excel in team drafts, and suggests enemy bans, optimal runes, and item builds. During matches, it also offers real-time tools such as objective timers to support players striving for a competitive edge in destroying the enemy nexus.

With a shared vision to educate and elevate competitive players globally, the acquisition will harness both companies’ strengths to create an advanced training ecosystem that supports player development at every level. With ambitions to become the leading tool on the market for those looking to improve their gameplay in League of Legends, they are set to revolutionise the competitive gaming landscape, offering resources that cater to the needs of both professional and aspiring competitive gamers.

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Proving popular among esports enthusiasts already, the app also aligns perfectly with the interests of esports fans following top-tier teams like GIANTX, looking to improve their gameplay strategies significantly. With access to over 500 account statistics for review, the potential for refining gameplay is endless.

The acquisition represents a significant milestone for the gaming and technology industry, highlighting the growing integration of AI in esports. iTero Gaming’s AI coaching offers a glimpse into the transformative potential of AI across the broader tech landscape, demonstrating how traditional coaching on classic esports titles such as League of Legends can be transformed. This acquisition not only sets a new benchmark for competitive training but also paves the way for future innovations in AI-driven performance enhancement and strategic development in gaming and esports.

Founder of iTero Gaming, Jack J, is a former financial analyst at HSBC who channelled his passion for AI into developing predictive models for esports competition outcomes in his spare time. This endeavour evolved into iTero Gaming, where he began offering decision-making tools for League of Legends players. iTero Gaming launched its app in September 2022, quickly amassing over 10,000 installs, along with glowing 5-star reviews and strong user retention rates. This success validated iTero Gaming’s product-market fit and potential to disrupt the gaming industry with the innovative use of AI.

GIANTX (GX) was formed from the amalgamation of London-based Excel Esports and Malaga-based Giants Esports last year. This strategic merger has consolidated the esports organisation’s position as a dominant force in global esports, with headquarters in London and Malaga, alongside a state-of-the-art performance centre in Berlin. This union has since supported GIANTX’s goals for global expansion, solidifying its status as a leading team across multiple competitive titles, supported by an unparalleled fan base.

Tim Reichert, Co-CEO of GIANTX, said: “We are thrilled to announce our acquisition of iTero Gaming to help elevate player performance to new heights! This marks a pivotal moment in GIANTX’s ongoing commitment to innovation and excellence in esports, empowering players worldwide to achieve their competitive best. We are excited to harness this new technology to optimise our team’s training during practice to unlock the full potential of our pro players and the global gaming community.”

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Jose Diaz, Co-CEO of GIANTX, said: “We are excited to welcome AI pioneer Jack J to the GIANTX team. This acquisition represents a significant milestone in advancing AI in the gaming industry. The potential to enhance gameplay and provide tailored insights is enormous, and I can’t wait to see the positive impact it will have on the gaming community”

Jack J, Founder of iTero Gaming emphasises: “I’m excited to be joining the GIANTX team. EXCEL ESPORTS was the first esports team I became a fan of and I’ve followed their journey over the last few years. I believe and have always believed that data and AI have the potential to seriously disrupt the status quo of esports, whether that’s finding undervalued players or identifying strategies outside of the standard meta. I think esports is ready for the future and I’m really looking forward to what comes next working alongside GIANTX.”

 

The post GIANTX acquires League of Legends AI coaching start-up, iTero Gaming appeared first on European Gaming Industry News.

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Esports Charts partners with ESI Lisbon 2024

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The Esports Charts team is pleased to announce our strategic partnership with the ESI Lisbon event, organized by Esports Insider, a leading business events and media company. We invite you to visit our stand at the expo from September 23 to 25 to learn more about our products and services, and to engage with the team.

This partnership marks a significant opportunity for Esports Charts to connect with industry professionals and enthusiasts, showcasing our commitment to supporting the esports community. We look forward to fostering new relationships and exploring potential collaborations during the event.

Esports Charts will be represented by Sergii Rudenko, Head of Sales and Partnerships, and Bruno Reis, Sales and Partnerships Manager at Esports Charts.

Additionally, Sergii Rudenko will join a panel discussion, Building Blocks: Growing a Community and a Competitive Scene, which will take place on September 25 at 12:15 – 12:35 BST (15:15 – 15:35 GET). Together with other participants who will be unveiled shortly, he will discuss the nuances and challenges of building a dedicated gaming community, the difficulties sponsors deal with, and much more.

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ESI Lisbon, one of the biggest b2b events in esports, will take place at MEO Arena in Lisbon, Portugal. The venue will feature two stages for presentations and five zones for exhibitors, categorized into Esports, Tech, Publishers, Education, and Creator Economy. This three-day event will be packed with various activities and events, including a forum covering legal questions that affect the global esports industry and gatherings with leading figures in the esports industry, including tournament operators, teams, sponsors, and more.

The post Esports Charts partners with ESI Lisbon 2024 appeared first on European Gaming Industry News.

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Esport Sponsorship Update: Acer Predator enters content partnership with BIG

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Berlin International Gaming (BIG), Germany’s premier esports organization, is thrilled to announce a new strategic content partnership with Acer Predator, a leading global brand in gaming hardware. Right before their upcoming event at BLAST Premier Fall Group-Stage in Copenhagen and IEM Cologne, this partnership marks a significant milestone for BIG as Acer Predator becomes their official supplier of gaming PCs, gaming laptops, and gaming displays for the organization. Predator offers a large portfolio of top notch gaming hardware that allows our talents to realize their full potential.
With this partnership, Acer Predator will provide state-of-the-art gaming hardware for BIG’s esport facility in Berlin. The partnership covers BIG’s male teams in CS2, Fortnite, League of Legends, Tekken, StarCraft and Trackmania, and also includes the organization’s prestigious CS2 female team BIG EQUIPA.
As part of the partnership, both Acer Predator and BIG will work on an innovative content strategy in order to connect deeply with the German gaming community. Both partners are also planning several offline activations at upcoming major events, including IEM Cologne 2024, which will take place from August 16-18 at the Lanxess Arena in Cologne.
Statements

Daniel Finkler, CEO of BIG: “We are thrilled and proud to welcome Acer Predator as an official partner to the BIG family. With their tremendous expertise and cutting edge gaming technology, we can keep BIG’s HQ in Berlin well equipped with high-end gaming hardware for our athletes. A special thanks goes also to SPORTFIVE for facilitating this partnership. Welcome to the BIG family, Predator.”

Sung-Hun Choi, Director Marketing Acer DACH: “We are excited to partner with BIG, one of the leading esports organizations in Germany. This collaboration underscores our commitment to connecting with the gaming community by supporting top-tier esports talent with next-gen gaming hardware, delivering the best gaming experience possible.”
About Berlin International Gaming (BIG)
Berlin International Gaming (BIG) is a premier esports organization headquartered in Germany. With professional teams and players competing in six top games, including major esports titles like Counter-Strike 2 and League of Legends, BIG has firmly established itself as one of the most powerful esports organizations globally. Securing multiple major competition victories and winning over USD 3,000,000 in prize money since its foundation in 2017, BIG is renowned for its competitive achievements as the most successful club from Germany. Continuously captivating audiences globally with its exceptional talent and dedication to esports, BIG stands at the forefront of the industry.

The post Esport Sponsorship Update: Acer Predator enters content partnership with BIG appeared first on European Gaming Industry News.

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