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Huya Becomes Chinese Broadcast Partner of LCS and LEC

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Huya has become the exclusive Chinese broadcast partner of LCS and LEC.

Huya is already the exclusive broadcast distribution partner in China for the LCK and the only platform showcasing all four major leagues in China. Huya also recently partnered with Team Liquid to broadcast its player livestreams from North America and Europe to viewers in China.

“After our most successful LEC season yet, we’re looking forward to offering fans more of the kind of innovation and entertainment that our European League is known for,” Alban Dechelotte, Head of Business Development and Sponsorships for EU Esports, Riot Games, said.

“Our partnership with Huya means that it’s even easier for fans worldwide to follow the LEC teams and pros that captivated them at the World Championships,” Alban Dechelotte added.

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“The LCS is evolving faster than ever in 2020, and it’s the best time for fans in China and worldwide to tune in and see what North America has to offer in pro League of Legends. We’re excited about our new Monday Night League broadcast with weekly marquee matches and other upgrades for this year, and Huya is the ideal streaming partner to help us tell the dynamic LCS story in China,” Matthew Archambault, head of partnerships and business development, LCS, said.

“Huya has a large layout in China for the League of Legends e-sports market. In this year, Huya has garnered the exclusive broadcaster rights to LEC and LCS, and a 3-year exclusive broadcaster rights to LCK from 2020 to 2022. The agreement brought Huya and Riot Games into an unprecedented level of cooperation. We wish League of Legends fans could get the best viewing experience in Huya, the highly engaged and interactive game live streaming community, and look forward to more cooperation with Riot Games in the next few years,” Huya spokesperson said.

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eSports

Gods Reign Announces Groundbreaking Partnership with LG Electronics

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Gods Reign, a premier esports organization headquartered in Bangalore and renowned for its top-tier teams and influential content creators, has announced a monumental partnership with LG Electronics. As part of this collaboration, LG UltraGear™, the industry leader in gaming monitors, will serve as the exclusive display partner for Gods Reign’s Counter-Strike 2 lineup, ushering in a new era of immersive gaming experiences.

Commenting on the exciting partnership, Rohith KR, CEO, Gods Reign, said, “We are thrilled to partner with LG UltraGear™ as our display partners for the next year. Gods Reign believes in elevating esports talent across a variety of different games, and with the rise of Counter Strike 2, we entered the game with confidence, and have managed to find a brand that is aligned with our vision to grow esports in India through investment across a variety of games. Furthermore, we have built a popular content creator lineup, which we will be leveraging to bring more eyeballs towards LG UltraGear’s state-of-the-art gaming monitors. This partnership is a testament to our commitment to growing the esports landscape and the fanbase that Gods Reign has built through our performances in esports tournaments.”

LG UltraGear™ will be the exclusive display partner for Gods Reign’s Counter-Strike 2 esports lineup, which stands as one of the nation’s most formidable teams. The team has bagged prestigious titles like the $240,000 Skyesports Masters 2023, the PGL Major Copenhagen 2024: SEA Open Qualifier, and the recently concluded Dust2.in Masters #7 alongside victories against international opponents in the Skyesports Souvenir.

Notably, LG UltraGear™ will also forge connections with Gods Reign’s esteemed content creators, including Red Parasite, Thor Gaming, HarshdeepSinghYT, AJ Jelly Gaming, Miss Senorita, and Siddha Gaming. With a combined social media reach exceeding 6 million, these influencers represent a direct link between LG UltraGear™ and the vibrant gaming community, facilitating meaningful engagement and brand resonance.

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LG UltraGear™ will receive strategic placement in the jersey of Gods Reign’s Counter-Strike 2 lineup. Additionally, the organization will be closely collaborating with the brand for digital and on-ground events, show matches with influences, and social media promotions.

Gods Reign’s Counter-Strike 2 squad is primed for further success in the upcoming 2024 Skyesports Counter-Strike 2 Roadmap, boasting a staggering $1 million prize pool across six global events.

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Asia

SOFTSWISS Sportsbook Wins Innovative E-sports Product at SPiCE South Asia 2024

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SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, announces the triumph of its Sportsbook at the SPiCE South Asia Eventus Awards 2024. The solution clinched the Innovative E-sports Product of the Year title. 

The SPiCE South Asia Eventus Awards brought together industry leaders to celebrate excellence and innovation within the gaming landscape in India and Sri Lanka. This year, the event focused on regulatory updates, regional gaming trends, and best practices. The Innovative E-sports Product of the Year award honours the most innovative product that has significantly impacted the esports community.

This accolade solidifies the SOFTSWISS Sportsbook position as a reliable sports betting software platform with a gamification focus, which can be seamlessly integrated with any existing casino platform on the market. It celebrates the product’s unique and innovative features that enhance the overall esports experience for players, fans, and industry professionals.

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Last year, the SOFTSWISS Sportsbook team observed a significant rise in esports. This category became one of the top four most favoured sports by Bet Count, with Counter-Strike leading the pack.

The  award is a prominent edition to the product success story, including its recent achievements:

  • Obtaining the GLI-33 certificate and MGA licence
  • Partnership with the Sportradar Integrity Exchange for real-time monitoring and detection of suspicious betting behaviour
  • Integration with the Game Aggregator and the Jackpot Aggregator via a single API for more gamification and jackpot opportunities
  • Improvement of iFrame Authentication and Deposit Forms for third-party clients.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, expresses his delight: “We are incredibly proud to achieve the ‘Innovative Esports Product of the Year’ title. This recognition reflects the tireless efforts and dedication of the entire team, who strive to understand player needs, develop our product, and deploy creative approaches in our solutions to keep pace with the dynamic world of iGaming and esports in particular. I want to extend our gratitude to our reliable partner, Oddin.gg, for their invaluable collaboration, which played a significant role in this achievement. This award is a powerful motivator for us to continue pushing boundaries and delivering exceptional experiences for players worldwide.”

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Team Liquid, Ninjas In Pyjamas, ENCE, and BIG join $350,000 Skyesports Masters 2024 in India

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Skyesports, the premier esports tournament organizer based in India catering to gamers across Asia, has officially announced the initial lineup of invited Counter-Strike 2 teams set to compete in the highly anticipated Skyesports Masters 2024, as the company eyes global expansion. Scheduled to unfold offline in India from April 8 to 14, this thrilling event promises a week-long spectacle of intense Counter-Strike action, as eight formidable teams lock horns to become the ultimate masters and for a share of the staggering $350,000 prize pool.

Among the distinguished participants revealed in this first wave of invitations are some of the most renowned names in Counter-Strike esports:

  • Team Liquid

  • Ninjas In Pyjamas

  • ENCE

  • BIG

Team Liquid and Ninjas In Pyjamas are two of the most notable names in Counter-Strike esports, with the latter being a Major winning organization. Furthermore, ENCE is a world-famous team from Poland, headlined by the 4-time Major winning player, Lukas “gla1ve” Rossander. Last but not the least, Germany’s BIG will also be competing in the Skyesports Masters with a stellar lineup.

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The four teams will be joined by two more invited teams and the champion of the Europe Qualifiers. Finally, the champion of the India Qualifier will also compete in the Skyesports Masters 2024, providing the home fans with a local team to rally behind. The details for the Europe and India Qualifiers will be revealed at a later date. With the final eight teams, fans are set to be treated with intense Counter-Strike esports action as the world’s best lock horns for the title. Stay tuned to Skyesports’ Instagram, Twitter, and Facebook handles for more information.

With notable teams participating, a $350,000 prize pool, and a seven-day LAN event, the Skyesports Masters is set to feature nail-biting Counter-Strike esports action for fans. The eight teams will compete in a double-elimination bracket to determine the champion.

The Skyesports Masters is a part of Skyesports’ 2024 roadmap for Counter-Strike 2, which includes a total prize pool of $1 million across six international tournaments, as Skyesports solidifies its presence in the global esports roadmap for the FPS. The first of these is the Skyesports Grand Slam 2024, set to take place in Pune, India from March 14 to 16 with four teams – one from India, one from Australia, and two invited international teams – locking horns for a chunk of the $50,000 prize pool.

 Besides the Skyesports Grand Slam and the Skyesports Masters, Skyesports will be bringing the Championship 6.0, Skyesports Souvenir Colombo, Skyesports Global Tour in Thailand, and the India vs Pakistan Series in Abu Dhabi, UAE.

The Skyesports Masters was launched in 2023 with an impressive $240,000 prize pool. In its first year, eight esports organizations competed across a month-long regular season leading into the Playoffs in Bangalore, India for the title. Now, the premium IP is being expanded in 2024 with a bigger prize pool and international teams.

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