The European Gaming Congress 2024 concluded with resounding success, attracting nearly 200 participants who benefitted from premier learning and networking opportunities. In this exclusive interview, we are thrilled to host Michał Ftouni, Head of Sales at zondacrypto – our Selfie Mirror Sponsor – and a key voice on blockchain’s transformative impact in iGaming.

Given your extensive experience in fintech and payments, what key developments do you see as the most transformative for the iGaming industry when it comes to blockchain technology?

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I would say that making use of the inherent nature of the blockchain, meaning the transparency, immutability and security of it, is the most disruptive and transformative development for the iGaming industry. Players are able to confirm that the outcome of games is fair and make sure they are not being tampered with. Their payments are also safe, quick and cheap, something that is highly sought after by players. Of course, one has to mention also the effect DeFi and web3 has had on iGaming, by adding great features like staking and yield farming which brings a whole new dimension to user engagement. As for merchants, blockchain technology reduces operational costs by cutting out intermediaries, enabling instant settlements, lowering transaction fees. The biggest advantage in my opinion is the adherence to compliance and regulation since everything on the blockchain is transparent and traceable. Every transaction is securely recorded and easily auditable. Last but not least, we have to talk about chargebacks and fraud. These are the biggest pain for merchants when it comes to payments, and blockchain technology completely eliminates these risks.

During the panel discussion on ‘Chain Reaction: Securing and Disrupting iGaming with Blockchain Innovations,’ you shared some compelling insights on how blockchain is transforming the industry. Could you expand on the unique perspectives you brought to the panel and how your experience at zondacrypto has influenced your views on blockchain’s role in iGaming?

At zondacrypto, we see blockchain as so much more than just a tool for payments. We see it as a foundation for reshaping the entire gaming experience. It’s not just a buzzword but a foundational technology for addressing key challenges in iGaming, such as trust, security, and efficiency. My insights are rooted in real-world applications we’ve implemented at zondacrypto, particularly through our zondacrypto pay gateway. For example, our payment solution uses blockchain technology to streamline payments and cross-border transactions, reduce costs, and ensure transparency in the payment flow. All are critical elements for operators catering to a global audience.

Additionally, my experience has taught me that blockchain’s potential extends beyond payments for iGaming. A key role is in enhancing trust through permanent and unchangeable records and smart contracts that automate processes like custom wagering limits, automated payouts or unique bonus structures. This means that iGaming companies can improve efficiency and build strong trust among their clients. Throughout the years, I’ve seen firsthand how blockchain can elevate player engagement and operational integrity. This leads me to believe that Blockchain Innovations are a game-changer for the industry.

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Blockchain is often praised for its potential to enhance transparency and trust in various industries. What specific blockchain features do you believe are most beneficial for iGaming platforms, particularly in the areas of security and data management?

For iGaming platforms, the most valuable aspects of blockchain are decentralization, immutability, and its built-in cryptographic security. Decentralization eliminates the reliance on a single authority, which helps ensure that game outcomes are fair and tamper-proof. Immutability is crucial because it guarantees that once data, such as bets or transaction histories, is recorded, it can’t be altered—this builds a strong sense of trust with both players and operators. Lastly, the security provided by blockchain technology protects sensitive data like personal information and payment details, which significantly reduces the risk of breaches and fraud. These features make blockchain an ideal solution for addressing the unique challenges of the iGaming industry.

Since joining the cryptocurrency space in 2017, you’ve seen significant changes in the industry. How has the perception of blockchain evolved among iGaming stakeholders, and what misconceptions still persist?

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Back then, there was a lot of skepticism around blockchain, particularly in the iGaming sector. Blockchain was often seen as a niche concept, mostly associated with speculation and volatility. Over time, iGaming stakeholders have become more aware of its practical benefits, especially in areas like transparency, security, and faster payments. However, some misconceptions persist. One common one is that implementing blockchain is overly complex or requires a complete overhaul of existing systems, which isn’t true—there are many plug-and-play solutions now available. Another is the idea that blockchain automatically means anonymity and is therefore linked to illegal activities, overlooking the advancements in compliance, like KYC-enabled systems, that make it secure and regulatory-friendly for businesses.

zondacrypto offers a range of B2B services, including crypto payment processing and OTC services. Could you share some insights into how these services have impacted gaming platforms, and what trends you anticipate in the near future for crypto in iGaming?

Our B2B services, especially crypto payment processing, have made a significant difference for gaming platforms by speeding up transactions, lowering costs, and enabling operators to cater to players globally. For instance, quick settlements and reduced fees give operators a competitive edge, while OTC services are perfect for managing larger transactions, particularly for VIP players. Looking ahead, I expect stablecoins to gain more traction because they address concerns about crypto volatility while keeping the benefits of blockchain intact. Another big trend I see is the growing use of NFTs within games—not just as collectibles but as tools that enhance player engagement and create new revenue streams for operators.

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As zondacrypto expands its footprint across the EU, what challenges do you face in driving blockchain adoption, and how are you working to overcome them, particularly in the iGaming sector?

One of the biggest challenges we face is navigating the regulatory landscape, which varies significantly across EU countries. Some jurisdictions are very supportive of blockchain innovation, while others remain cautious or unclear about their policies. To address this, we actively engage with regulators, provide education, and advocate for clear, fair rules that balance innovation with compliance.

We must of course mention the upcoming implementation of the European Union’s Markets in Crypto-Assets (MiCA) regulation by December 2024 which marks a significant milestone for the crypto industry, as it will introduce a unified regulatory framework across all EU member states, providing much-needed clarity for businesses operating in the space. As zondacrypto was one of the first centralized exchanges to be fully MiCA-ready, it will allow us to streamline operations and scale more effectively across multiple markets.

Another challenge is convincing traditional gaming platforms to embrace blockchain. There’s often hesitation due to concerns about complexity or the resources needed for integration. To overcome this, we focus on demonstrating how blockchain simplifies operations, reduces costs, and enhances trust. Sharing real-world success stories and showing the long-term value of blockchain solutions have been effective strategies in driving adoption.

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Looking ahead, how do you envision blockchain continuing to disrupt and reshape the iGaming landscape over the next five years? Are there any upcoming innovations from zondacrypto that you’re particularly excited to share?

Over the next five years, I see blockchain becoming deeply embedded in the iGaming industry, not just for payments but across the entire gaming experience. We’ll likely see innovations like DAOs giving players a voice in decision-making, blockchain-based loyalty programs enhancing player retention, and NFTs creating new ways for players to own and trade in-game assets. These developments will make gaming more interactive and engaging while giving players more control.

We’re particularly excited about enhancing zondacrypto pay with a strong focus on MiCA compliance to align with the EU’s evolving regulatory framework. By integrating MiCA-compliant features, we aim to provide gaming operators with a secure, transparent, and fully regulated payment solution that meets the highest standards. This will not only ensure smooth, legally sound operations but also build trust with operators and players alike, solidifying blockchain’s role as a dependable foundation for iGaming transactions.

Michał Ftouni provided his valuable insights at the European Gaming Congress 2024 as a panelist at the discussion  “Chain Reaction: Securing and Disrupting iGaming with Blockchain Innovations”, and with his Keynote Presentation “Leveling up your payments with crypto”.

Current State of the Market (2024)

How would you describe the current state of the iGaming market in Japan in 2024? Have there been any significant milestones or shifts this year?

Despite the uncertainty of how the future Police campaigns will change the iGaming landscape in Japan, the number of online casino users including sports bettors seems to be growing steadily, and more online casinos are entering the Japanese market.   One thing in common within the industry is that companies no longer hire anyone based in Japan for the Japanese market.   

What are the most popular types of games or gambling activities among Japanese players right now?

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Social casino games are on the up. Besides Pachinko-type slots, Plinko, Crash and Hi-Lo are increasingly popular among casino players.

How has the regulatory environment evolved in 2024? Have there been any notable changes that impacted operators or consumers?

In 2024, the Japanese Police arrested more people than the previous years in relation to use of online casinos. Streamers have become a clear target as well as payment providers based in Japan.  Encouraged by the current Prime Minister’s support, the Police declared in August that they would investigate more iGaming affiliates and online casino operators even outside Japan.  The Police made over 100 arrests so far in 2024 in relation to use of online casinos.  

With more risks associated with promoting online casinos, streamers command higher fees than ever.  Some YouTubers are migrating to other platforms trying to avoid detection by the Police.   

What role has mobile gaming played in shaping the iGaming market in Japan, and how does it compare to desktop or other platforms?

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Japan is a mobile market. Over 70% of players play on a mobile phone. As they are also technology-driven people, the usability of the casino platform on mobile phones could be the key to acquire and retain players. Those operators who study the Japanese mobile players’ behaviour and preferences would have enjoyed better results in both casino and sports betting in 2024.      

Have advancements in technology, such as blockchain or virtual reality, been widely adopted in Japan’s iGaming sector?

More and more people are shifting to using cryptocurrency when they play online casinos. The demographics of crypt users are also wider in Japan. User age could be up to 60. 

Challenges and Opportunities

What do you see as the biggest challenges currently facing operators and other stakeholders in the Japanese market?

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Japan is an affiliate-driven market. The affiliate/ streamer costs are expected to increase as the risks increase.  As direct marketing i.e. through local media is limited, boosting brand awareness can be tricky. You have to come up with creative ideas and catch the right moment. 

With increasing competition from both local and international operators, how are companies differentiating themselves to attract Japanese players?

To start with, operators tend to hire native Japanese speakers to make sure the site is fully localized and to meet the needs of Japanese users. Then the branding. They also tend to offer bonuses and promotions that are appealing to Japanese users.  

Are there any notable examples of successful partnerships between operators and local entities or institutions in Japan?

Live streaming providers and fighting event organisers are known to work with operators well.

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How do you think offshore and unlicensed operators affect the market landscape and trust among consumers?

Not many unlicensed operators are known or promoted in the Japanese market. 

Looking Ahead to 2025

What key trends or developments do you expect to emerge in Japan’s iGaming market in 2025?

More new Japanese players via social media would play at online casinos in 2025.  More deposits will be made in cryptocurrency.

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Are there specific regulatory reforms or discussions that might significantly impact the market next year?

The Police investigation efforts might impact the market, depending on who is involved and when they happen.

With the market’s growth, do you foresee new entrants, both local and international, establishing a foothold in Japan?

I expect to see more newcomers in the Japanese market, as they have room for growth.  Having said that, they might struggle in the competition unless they have strong branding and region-specific strategies.   

How important is localization for operators planning to enter or expand in the Japanese iGaming market? What should they prioritize?

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It is extremely important to have the site fully localized. It is the top priority.  Some affiliates don’t even work with you unless your site is fully localized and provides good Japanese customer support. 

What technological innovations do you believe will drive growth in the iGaming sector in Japan in 2025?

Any functionality that brings about a community feel and better usability for users. 

Insights and Predictions

Do you think Japan will ever move towards a more unified or liberal regulatory framework for online gambling? If so, what might catalyze this change?

Land casinos have been legalized and one is expected to be built in Osaka by 2030. Unfortunately, there is no sign of this new move being extended to online gambling in the near future. The government is opposed to it.

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What advice would you give to iGaming companies looking to launch in Japan or expand their presence in 2025?

Look out for any new on the Police investigations on operators based outside Japan and any arrest of affiliates. You make sure to have native Japanese speakers to oversee the latest developments.  

How do you see Japanese consumers’ preferences evolving in terms of gameplay, payment systems, and interaction with platforms?

Players always liked everything fast, but now they like it faster.  Expectation of faster service in payments, game loading, support’s response, etc is higher than ever. 

They also tend to like the feeling of ‘belonging’ whether as in VIP, community chat, player-to player activities. 

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Broader Market Perspectives

Lastly, what excites you the most about the future of iGaming in Japan?

As Japanese people are more familiar with international sporting events with live streaming services, I believe that the sports betting market will grow in the future.  There have been talks within the government to legalize sports betting, too.  

Nik Robinson, CEO at Big Time Gaming, talks about the challenges studios face when it comes to sequel slots such as its just-launched Danger! High Voltage 2.

Congratulations on the launch of Danger! High Voltage 2. Tell us more about the game and what players can expect.

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Thanks! We’re absolutely thrilled to launch Danger! High Voltage 2—it’s an electrifying sequel we think fans of the original will love. When we released the first Danger! High Voltage, the response was phenomenal, and players kept asking for even more high-octane action. So, we set out to turn things up to 11 with this release.

The game cranks up the excitement with our Megaways™ engine, giving players up to 117,649 ways to win on each spin. The base game is supercharged with volatility and powered by the MegaDozer, perched right above the reels, ready to drop Scatters, Wilds, Multipliers, and other electrifying surprises into play. Then there are the two fiery free spin bonuses—Fire in the Disco! and Danger Danger!!—designed to keep players on the edge of their seats.

And, of course, it wouldn’t be Danger! High Voltage without the unforgettable soundtrack by Electric Six! Get ready for some serious foot-tapping and headbanging because this game truly brings the heat.

How does the second instalment differ from the original Danger! High Voltage slot you launched back in 2017?

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This time around, players are transported to an electrifying thrilling industrial scene, and introduced the groundbreaking mechanic MegaDozer^TM mechanic sitting up top, ready to unleash Scatters, Wilds, Multipliers, and surprises.

It’s amazing to see how much slot game design has evolved since we launched the first game in 2017, and Danger! High Voltage 2 is a testament to that evolution. This time, we’ve built it around our Megaways™ engine, which amps up the gameplay with up to 117,649 ways to win on every spin.

We’ve also kept the player choice element for the Free Spins round, but we didn’t just stop there. Fire in the Disco! and Danger Danger!! are brand-new bonus features that make every spin a symphony of excitement. It’s a whole new level of Danger! and a thrilling way for players to experience just how far we’ve come in delivering cutting-edge slots.

What made the iconic song from Electric Six the perfect soundtrack for creating a slot game around?

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When we set out to create Danger! High Voltage 2, we knew we had to keep the core essence that players loved—the name and that iconic Electric Six soundtrack—but from there, this game is a totally new beast.

It’s insanely catchy and the perfect soundtrack for spinning the reels. For me, it stirs a strong feeling of nostalgia, taking me back to the early 2000s when the song was riding high in the charts. The more I listened to it, the more I became convinced it would be huge fun to create a slot game around the song. The lyrics lend themselves to bonus features (Fire in the Disco! Danger Danger! Or the original High Voltage & Gates of Hell), and the disco theme works really well as an online slot because it is so visual and colourful. With the original, we were able to capture the essence of the song and bring it to life, which is why Danger! High Voltage became a runaway success. Danger! High Voltage 2 turns the volume up to the max and we fully expect it to rise to the top of the charts, just like the original did.

Just how hard is it to launch a follow-up to a hugely successful slot game? What are the main challenges in doing so?

Launching a follow-up to a hit like Danger! High Voltage is no easy feat—it’s a bit like making the sequel to a blockbuster movie. You need to build on the experience offered by the original game, keeping true to the core theme and gameplay while making sure it offers something new and different. Stick too close to the original and it won’t deliver the excitement players are seeking, move too far away from it and you can end up with a significant disconnect from the original. But we reimagined the visuals and mechanics, integrating our Megaways™ engine as it adds massive win potential with up to 117,649 ways to win and to keep the gameplay engaging. We took risks with a completely new mechanic MegaDozer™ and introduced two brand-new free spin features, Fire in the Disco! and Danger Danger!! which had to be meticulously tested to ensure they deliver the right blend of fun and volatility. It becomes a bit of a balancing act whereby you need to keep core elements the same or similar and then bring in new elements that take the whole package to the next level. It’s easy to see why the second album is often the toughest for musicians.

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Big Time Gaming seems to have cracked the code when it comes to sequel slots with the recent launch of Bonanza Falls so you must have been able to overcome these challenges.

We’re fortunate to have such strong original titles like Bonanza and Danger! High Voltage as a foundation for our sequels, but make no mistake—it all starts with the team’s incredible work in crafting these iconic games in the first place. When you have a solid base, it gives us the freedom to innovate boldly. For instance, with sequels like Bonanza Falls and Danger! High Voltage 2, we introduced fresh mechanics like MegaDozer™, Win Exchange™, Bonus Coins, which add entirely new dimensions to gameplay. These features aren’t just updates; they’re true evolutions that deliver exhilarating experiences and keep players coming back.

Our team embraces these challenges head-on, bringing excitement and a touch of fun to every sequel we produce. And while these games build on the legacies of the originals, they’re crafted to stand tall on their own merits. Bonanza Falls and Danger! High Voltage 2 don’t just rely on the reputations of their predecessors—they’re outstanding games in their own right, designed to thrill players new and old alike. It’s about creating something fresh while capturing the magic that made the originals so beloved.