Industry News
Developing slots with player safety in mind
Light & Wonder’s VP Game Development Rob Procter describes how the slot development process is influenced by progress in safer gambling policy and best practice
Keeping players safe is of paramount importance for every stakeholder in the gaming business.
It is a factor that is at the forefront of regulatory and advertising codes in markets around the world, with European Safer Gambling Week serving to bring the issues at play under an especially sharp focus. At Light & Wonder, it is our firm belief that the creation of safe, sustainable playing environments is a necessity if our industry is to continue to flourish worldwide.
We see online gaming as a firm part of the overall entertainment ecosystem. Within this environment, players must be made to feel comfortable enough to play responsibly, having enjoyed an experience that they feel has given them value for their money.
Player safety is about far more than simply being compliant and doing the bare minimum to stick to a set of regulations. It is our belief at Light & Wonder that player safety should be hard-wired into our overall entire content strategy. Within our creative teams, we are always cognisant of the new features and mechanics that we are putting into games and the ways in which they will interact with the player to enhance entertainment levels while also keeping them safe from potential harms.
Landscape
In recent years, the landscape has changed markedly in terms of widespread awareness of the need to protect players. If you look at the example of the UK, buying directly into a bonus feature was prohibited by the Gambling Commission of Great Britain a few years ago, which necessitated a change in approach for game suppliers. We have been focusing strongly on providing compelling experiences within slots to all levels of players across all regulated markets, without them having to stake to high levels, or play for longer in order to access certain features. We don’t want players to feel that a certain level of investment in a slot is a necessity and that numerous spins must be undertaken before a certain level of potential is reached within a game. It is about approaching game design with an ethical, fair mindset, and this comes to the fore when deciding on the distribution of RTP and the way a slot’s mechanics interact with the base game.
Our desire is that we provide players at all stake levels with a positive experience and to show that any top-ranking bonus is attainable by any type of player. Attractive features can no longer only be on offer to the player who is prepared to spend more time and money on their stake – on any given game.
Across all channels
Restrictions in land-based gaming are different in nature compared to the online world, while also varying across different markets. Throughout the process of designing an omni-channel game, we ensure that our content behaves in the same way as our native digital titles with regard to enhancing the game experience, without putting the player in harm’s way.
At Light & Wonder, my colleagues in the land-based creative teams have the same perception of safer gambling as we do in iGaming. We are able to take mutually beneficial learnings as business units, looking at how the land-based teams have incorporated RTP splits and features and mechanics changes, and utilizing those within the online sphere.
Pitfalls
Naturally, operators have a strong imperative to uphold their social responsibility commitments, and to remain as compliant as possible to the regulators. As we see it, though, suppliers certainly have their own part to play in providing operators with content that has player safety already built-in, through entertaining features that can be accessed at all staking levels. Furthermore, we make sure we’re always present in industry working groups, pushing forward the development of best practice in responsible game design – this work is incredibly important to us, and something we’d encourage broader engagement with from others.
In most mature markets, regulation appears to have one direction of travel, towards greater restrictions. Yet in creating new solutions that can cater for evolving guidelines, there lies an opportunity for clever content creators to produce games with original and compelling math models and mechanics. Players can play safely and be entertained but it is up to all stakeholders in our industry to ensure to play their part to ensure that this is the case.
The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
DigiPlus Interactive Corp. (DigiPlus) has won seven honours – including five coveted gold awards – at the 2025 Asia-Pacific Stevie Awards. This milestone places DigiPlus among the most awarded companies in the region this year, spotlighting its strategic growth and transformative impact across digital entertainment, social development and investor relations.
The Asia-Pacific Stevie Awards are the only business awards Programme that recognises innovation across all 29 markets in the region. Widely regarded as the world’s premier business awards, the Stevie Awards represent a prestigious recognition of business excellence.
DigiPlus bagged five Gold Stevies for ‘Innovative Achievement in Growth’, ‘Innovation in Investor Relations’, ‘Excellence in Social Impact Companies’, ‘Innovation in Annual Reports’ and ‘Innovation in Corporate Websites’. The company also clinched Silver and Bronze Stevies for ‘Achievement in Product Innovation’ and ‘Innovation in Brand Renovation’ respectively.
At the core of these wins is DigiPlus’ commitment to innovation and digital transformation. From redefining the player experience through localised and immersive content, to launching a refreshed brand identity that resonates with a more connected and tech-savvy user base, DigiPlus has embraced a future-forward mindset. The company’s calculated investments in big data, cutting-edge technologies and stakeholder engagement have not only fueled business growth, but also opened inclusive pathways to digital participation through its social development arm, BingoPlus Foundation.
“This momentous victory at the Asia-Pacific Stevie Awards affirms DigiPlus’ emergence as a true powerhouse of innovation and progress, reshaping industry boundaries and redefining digital consumer engagement on a global scale. Through consistent growth and business performance, DigiPlus reaffirms its unwavering commitment to creating long-term value,” said DigiPlus Chairman Eusebio Tanco.
Winning entries in the Asia-Pacific Stevie Awards undergo a rigorous, multi-layered evaluation by an esteemed panel of judges composed of business and industry leaders across the region.
“The 12th Asia-Pacific Stevie Awards received an impressive array of outstanding entries. This year’s winners have clearly shown their dedication to innovation, and we commend their resilience and imaginative efforts,” said Maggie Miller, President of the Stevie Awards.
The post DigiPlus Bags 7 Wins at the 2025 Asia-Pacific Stevie Awards appeared first on European Gaming Industry News.
Amusnet has introduced its latest promotional tool designed to enhance player engagement and boost operators’ performance. Tournaments reinforces Amusnet’s commitment to excellence, ensuring that its global network of partners can thrive in a competitive landscape and enjoy sustained success in the ever-evolving online gaming industry. With an intuitive interface, customisable tournament formats and seamless integration, this powerful tool is set to upgrade the online gaming experience and increase retention.
This versatile promotional tool enables operators to create highly engaging, dynamic tournaments that captivate players and encourage continuous participation. Whether it’s a time-limited challenge, a leaderboard-driven contest or an exclusive high-stakes competition, the tool offers complete flexibility to tailor rules, prizes and winning criteria to any gaming audience.
By implementing Tournaments, operators can enhance retention, increase activity and upscale revenue with its key features:
• Quick & Easy Setup – Create tournaments seamlessly with intuitive tools.
• Customisable Rewards – Offer cash, free spins or exclusive prizes.
• Diverse Win Criteria – Set different conditions for varied gameplay styles.
• Seamless Integration – Effortless integration into the Amusnet system for a smooth experience.
• Increased Retention & Revenue – Drive higher engagement and bets with Recurring tournaments.
Designed to boost engagement, the tool empowers operators of any scale to run dynamic, competitive events, providing endless possibilities for exciting gameplay experiences. Tournaments can be easily accessed through the newly upgraded Client Portal, where operators can request activation via the dedicated Request Form. With a seamless and efficient interface, the portal ensures partners have everything they need to optimise their gaming offerings and drive long-term success.
The post Amusnet Introduces “Tournaments” to Elevate Online Gaming Engagement appeared first on European Gaming Industry News.
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