Industry News
Refreshed Sportsbook Software of Altenar Stays Trendy
The field of technology is progressing day by day and most companies try to get updated with the latest technologies available in the market. Companies are not even bothered about the amount they are spending on this updating. Because they know about the revenue rise as well as the time they save from this updating.
Just think of leasing hardware for your firm. At the time when you take it for lease, it may be having the latest technology. And you may surely be satisfied.
Now just imagine that your lease period has been expired and the hardware which was once the best-in-class in the industry has gone outdated. At such a point what will you do? It is sure that you will ask the provider to refresh the hardware before renewing the lease. Or else you will search for a new provider.
According to Stanislav Silin, CEO of Altenar, the operators entering into a partnership with a supplier not committed to “regular refreshes” of the software – or not wanting to build their own platform from scratch – will “always be a hostage of the legacy offering.”
Altenar launched V1 of its platform in 2010. After many updates, when it realised that a new version is needed instead of further updates, the company has launched V2 of the platform in April 2020 to “serve operators on a global level in a more efficient manner.”
“I’m not saying this is going to be the platform we will stay on for the next 10 years. But we’ve worked in certain additional modularity so that it is easier to migrate or expand to refresh the tech in a few years’ time,” Silin said.
Around 15-20% of the partners of Altenar have moved on to the latest platform. Silin said that the roadmap for how this ramps up in 2021 is dependent on both the best time for the migration from the operator’s perspective, but also the providers as many operators are working with a different company for the player account management platform.
That is the reason why Altenar still works on both platforms – both in terms of updating coded features and maintaining test house evaluations.
“At some point, we will obviously stick with the V2 platform and expand out to all markets,” Silin said.
“The reason why I’m being vague on timelines (for onboarding all partners) is because, as I said, it does depend a little bit on the operators and we don’t want to put hard deadlines on them at the moment,” he added.
Konrad Pizzuto, Director of Technology Operations at Altenar, explains the key changes and client benefits of the new platform.
“The new platform has margin management that has the ability of setting separate odds for those cases when necessary, completely separate from what the default would be. That’s something that didn’t exist in the previous platform,” he said.
“And there is also an improved content mapping tool that allows us to connect as many content and odds and data providers, mixing and matching what we need,” he added.
According to Silin, this need to work with multiple odds feed providers is another reason in favour of buying software from a specialist sports betting provider rather than building your own – as going it alone “doesn’t take away the necessity of dealing with all these providers.”
The advanced features of the V2 platform are not just those most visible to the end users such as integrated third party content and a wider breadth of odds.
“One of the less visible benefits of the new platform is it is more geographically scalable. It is served much closer to where the people are using it,” Pizzuto said.
“There are also lots of underlying architectural implications to the way it was built. Something that should pay off in the longer term, for example, is a shift to the way applications are deployed. So we now run most portions of it in the Kubernetes open-source system,” he added.
“The agility that comes with the technology we’ve integrated means we can respond to feature requests from our partners more rapidly,” he concluded.
Evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, announced the establishment of a new Technology Committee of the Board effective immediately.
The Committee will be chaired by Independent Non-Executive Director Susan Standiford. Non-executive Directors Limor Ganot and Ori Shaked will also be members of the Committee.
The Committee will provide Board-level oversight of evoke’s major technology investments and initiatives, ensuring alignment with business strategy, risk management and operational effectiveness.
Jon Mendelsohn, Chairman of evoke, said: “In a world where technology is evolving at break-neck speed and in an industry where technology leadership is a core driver of sustainable success, our Technology Committee will play an important role in strengthening the Board’s governance and long-term strategy development. The Committee will focus on providing transparency and insight across our product, technology, data and operational initiatives as well as informing the Board and executive leadership on technology trends with the potential to shape the Group’s long-term competitive advantages.”
The post Evoke Announces the Establishment of a New Technology Committee appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Seminole Hard Rock Hotel & Casino Tampa has been named the luckiest casino in the US according to a recent study conducted by Casinos.com. The resort claimed the top spot based on an in-depth analysis of Tripadvisor reviews, measuring the frequency of luck-related keyword mentions. With a 25.49% luck rate, Seminole Hard Rock Tampa topped the list thanks to glowing guest feedback, including frequent mentions of jackpots, hand pays and bonus wins. 50 reviews mentioned the word “jackpot,” and 19 even referenced a “hand pay.” Casinos.com tracked keywords such as lucky, luck, won, winning, success, jackpot, hand pay, winner, bonus, profit to determine which U.S. casinos inspired the most winning moments among visitors.
The Missouri Gaming Commission has announced that it has officially begun accepting applications for sports betting license. The Commission made the announcement following the unanimous approval of a resolution drafted Tuesday that approved the licensing process. The resolution passed after Gov. Mike Kehoe’s office reviewed it. The licensing period opens roughly six months after Missouri voters narrowly approved a constitutional amendment legalising sports betting. The measure passed by less than half a percentage point, with a margin of less than 7500 votes.
Underdog Fantasy has relaunched its draft-style daily fantasy sports (DFS) games in New York, nearly two months after it withdrew all of its DFS competitions from the Empire State. The decision to withdraw all DFS contests from New York in March came after a ruling from the New York State Gaming Commission in which the commission determined Underdog was not in line with the state’s current DFS law. An Underdog Fantasy spokesperson confirmed the company is still working under a temporary license. The New York State Gaming Commission agreed to allow the company to offer its draft DFS games with the temporary license. Most DFS companies in New York operate with a temporary license.
New Partnerships
Pollard Banknote Limited has congratulated the West Virginia Lottery on the successful launch of Royal Court Riches, its first eInstant game from the Pollard Digital Games Studio. Royal Court Riches has already demonstrated strong performance in multiple markets—in its first international launch, it achieved that jurisdiction’s highest tickets sold, total sales and gross gaming revenue within its first 30 days of release. Royal Court Riches is the first in a series of games from the Pollard Digital Games Studio slated to launch in West Virginia this year.
SYNOT Games has announced a new partnership with Caliente, one of Mexico’s top gaming platforms. This collaboration marks an exciting expansion for SYNOT Games, as it brings its acclaimed portfolio of gaming content to the Mexican market. It enhances Caliente’s offerings with an extensive array of high-quality slot games such as Respin Joker, Book of Secrets, Realm of Lions and Forest Maiden, designed to captivate players and boost engagement. Caliente with its strong presence in Latin America, is the perfect partner for SYNOT Games’ expansion into the region. The partnership aims to deliver an exceptional gaming experience, combining SYNOT’s visually rich, innovative games with Caliente’s extensive reach and reputation.
The post Gaming Americas Weekly Roundup – May 19-25 appeared first on European Gaming Industry News.
Industry Awards
Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025
Betsson Group has been nominated in 14 categories at the Women in Gaming Diversity & Employee Wellbeing Awards 2025, hosted by Clever Duck Media. These include five company-wide nominations and nine individual nominations for eight of its employees.
These annual awards celebrate excellence in equality, diversity, inclusion and employee wellbeing across the global gaming industry. Since its launch in 2010, the event has solidified its position as one of the global gaming industry’s most respected diversity accolades.
The categories in which Betsson Group and its employees have been shortlisted include:
Company Category Nominations:
Best Diverse Place to Work
Community Engagement
Company of the Year (Operator)
Diversity & Inclusion
Great Place to Work Award
Individual Category Nominations:
Affiliate Leader – Shakyra Jonsson
Employee of the Year (Operator) – Lisa Mifsud
Excellence in Customer Service – Gabriella Larsson
HR Champion (Operator) – Tamara Klibadze
Innovator – Lena Nordin
Inspiration of the Year (Operator) – Lena Nordin
Positive Role Model of the Year (Operator) – Lara Lombardi
Star of the Future (Operator) – Jessica Carrillo Miranda
Young Leader of the Year (Operator) – Chellyanne Cassar
These nominations reflect the company’s ongoing dedication to creating a workplace where employees feel valued, respected and empowered to succeed. At Betsson Group, diversity, equity and inclusion are more than buzzwords; they are embedded in the company’s culture, values and daily actions. In previous years, Betsson has been recognised at the WiG Diversity Awards for Best Diverse Place to Work (2022 and 2024), Company of the Year (2019 and 2022) and for Diversity & Inclusion (2021). For the individual categories, Betsson employees have previously won Excellence in Customer Service, Star of the Future and Young Leader of the Year.
The post Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025 appeared first on European Gaming Industry News.
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