Push Gaming strengthens its position with Rootz

Supplier’s full portfolio made available to platform provider via direct integration

Push Gaming has further strengthened its extensive reach across European markets after agreeing a deal to supply its full portfolio of content to iGaming platform provider Rootz.

Launched in 2018 with a focus on smart and efficient programming and lean but powerful graphics, Rootz has quickly created a platform that delivers the very best in online gaming management.

The deal, which is facilitated via Push Gaming’s own platform, will give Rootz and its brand Wildz Online Casino exclusive access to its latest content – including the hugely popular Joker Troupe; launched to great acclaim at the end of 2019.

James Marshall, CEO of Push Gaming, said: “It’s great to see more and more operators choosing to work with us and it is testament to the hard work and dedication of our team.

“Rootz have rapidly built an exciting casino offering and will now have access to stunning titles such as Joker Troupe, as well as all new content in the coming future. We are excited to see where this partnership leads as we continue to establish ourselves as one of the industry’s most exciting suppliers.”

Tony Kjaldstrom, COO of Rootz, added: “Innovation and quality are two very important factors for both Rootz and Push Gaming, so it’s great to partner together knowing we have the same goals.

“We have all seen the quality of content Push Gaming offers with Joker Troupe, and we look forward to adding more great titles in the coming months. It’s certainly an exciting partnership of us.”

Push Gaming has established itself as one of the industry’s most exciting and innovative game developers thanks to its winning combination of great graphics, intelligent math, and state of the art game mechanics.

The studio has gone from strength-to-strength in the first half of this year, signing a wealth of partnerships with leading operator groups, including William Hill, GVC and Genesis Global.