Industry News
SportCaller continues winning run for Kindred retention with Streakr
Unibet launch proves an instant success for ramping retention rates and improving CRM at the group’s leading brand
SportCaller, the free-to-play (FTP) sports-game specialist, has rolled out its latest innovative game, Streakr, with leading Kindred Group brand Unibet to instant acclaim.
Through SportCaller’s market-leading platform, Kindred has become the first operator to harness FTP as a central marketing tool with a long-term strategy at both group and local levels. Streakr is just the latest manifestation of these plans, focusing on driving deeper engagement and reliable retention among active customers at Unibet, as the brand bids to grow its international footprint.
Streakr is a free-to-play game which enables users to win free bets and cash prizes for accurately predicting consecutive correct results. The player with the longest winning streak scoops a jackpot-sized prize, but the game’s underlying premise embraces a softer marketing function to improve customer dwell time and repeat visits.
Early results have already surpassed Unibet projections in the first week after launch. Over 60% of those customers have since returned to play on a daily basis, while 15% of them have already been awarded a prize from playing. This intuitive and accessible FTP format offers highly attainable prizes, ranging from £2 to a £30.000 jackpot, and is tailored to assist Unibet in driving and retaining active customers.
Streakr is just the latest original sportsbook offering to market off the SportCaller production rank, delivering low-cost acquisition levels with a trademark flair for innovation, coupled to trackable and provable results. These traits led to SportCaller being named as Best Acquisition & Retention Partner and Sports Betting Innovator of the Year at the prestigious EGR B2B Awards 2019.
More broadly, SportCaller’s burgeoning partnership with Kindred’s stable of global brands has seen the group roll out a total of 15 games across 14 countries and in 14 different languages over the past few months, running games from local leagues to international tournaments, with at least 20 different sports scheduled to feature by Q1 2020.
SportCaller’s game-changing, light-to-deploy platform empowers now partners to easily press “predictor” games, like Streakr, into the service of any sport or event. This new mechanic allows both operator partners and media owners to launch their own branded games with speed and flexibility to capture the enthusiasms of fans across the sporting calendar’s mass-market events.
Johannes Nijboer, Sportsbook Business Portfolio Manager at Kindred Group, said: “At Unibet, as with all Kindred Group brands, our cornerstone aim is to improve the user experience with customised, local solutions on the international stage. Which is why this companywide alliance with SportCaller makes so much sense for driving retention in a responsible manner Above all, it provides the elasticity and peace of mind for us to grow a regulated and sustainable sports betting market across our markets.
“The unique platform developed by SportCaller frees up our local teams to deploy games based on their territorial strategies in addition to catering for worldwide needs. Their proven track record, industry knowledge, and 24/7 support readily made them our preferred partner, while their rapid concept-to-actualisation game creation and fully-compliant deployment mean we can target and plan with precision, no matter what the territory.”
SportCaller MD Cillian Barry added: “We like to think that our FTP platform’s speed of integration and scalability set SportCaller apart. And Streakr is the latest incarnation in this ongoing evolution, demonstrating the varied benefits of our wide-ranging games, and promoting the sportsbook proposition via softer marketing techniques aimed at consolidating retention.
“Given that FTP has become a significant marketing function for Kindred as they look to enhance the customer experience through innovation, this is a partnership of which we’re particularly proud. We look forward to working in close collaboration with their family of brands over the years to come.”
In a standardised marketplace running out of ideas and regulatory rope for sign-up offers and bonuses, SportCaller is transforming free-to-play games into a standalone vertical for enhanced recruitment strategy, reactivation and retention through consequential engagement and organic gameplay across the sporting spectrum.
Evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, announced the establishment of a new Technology Committee of the Board effective immediately.
The Committee will be chaired by Independent Non-Executive Director Susan Standiford. Non-executive Directors Limor Ganot and Ori Shaked will also be members of the Committee.
The Committee will provide Board-level oversight of evoke’s major technology investments and initiatives, ensuring alignment with business strategy, risk management and operational effectiveness.
Jon Mendelsohn, Chairman of evoke, said: “In a world where technology is evolving at break-neck speed and in an industry where technology leadership is a core driver of sustainable success, our Technology Committee will play an important role in strengthening the Board’s governance and long-term strategy development. The Committee will focus on providing transparency and insight across our product, technology, data and operational initiatives as well as informing the Board and executive leadership on technology trends with the potential to shape the Group’s long-term competitive advantages.”
The post Evoke Announces the Establishment of a New Technology Committee appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Seminole Hard Rock Hotel & Casino Tampa has been named the luckiest casino in the US according to a recent study conducted by Casinos.com. The resort claimed the top spot based on an in-depth analysis of Tripadvisor reviews, measuring the frequency of luck-related keyword mentions. With a 25.49% luck rate, Seminole Hard Rock Tampa topped the list thanks to glowing guest feedback, including frequent mentions of jackpots, hand pays and bonus wins. 50 reviews mentioned the word “jackpot,” and 19 even referenced a “hand pay.” Casinos.com tracked keywords such as lucky, luck, won, winning, success, jackpot, hand pay, winner, bonus, profit to determine which U.S. casinos inspired the most winning moments among visitors.
The Missouri Gaming Commission has announced that it has officially begun accepting applications for sports betting license. The Commission made the announcement following the unanimous approval of a resolution drafted Tuesday that approved the licensing process. The resolution passed after Gov. Mike Kehoe’s office reviewed it. The licensing period opens roughly six months after Missouri voters narrowly approved a constitutional amendment legalising sports betting. The measure passed by less than half a percentage point, with a margin of less than 7500 votes.
Underdog Fantasy has relaunched its draft-style daily fantasy sports (DFS) games in New York, nearly two months after it withdrew all of its DFS competitions from the Empire State. The decision to withdraw all DFS contests from New York in March came after a ruling from the New York State Gaming Commission in which the commission determined Underdog was not in line with the state’s current DFS law. An Underdog Fantasy spokesperson confirmed the company is still working under a temporary license. The New York State Gaming Commission agreed to allow the company to offer its draft DFS games with the temporary license. Most DFS companies in New York operate with a temporary license.
New Partnerships
Pollard Banknote Limited has congratulated the West Virginia Lottery on the successful launch of Royal Court Riches, its first eInstant game from the Pollard Digital Games Studio. Royal Court Riches has already demonstrated strong performance in multiple markets—in its first international launch, it achieved that jurisdiction’s highest tickets sold, total sales and gross gaming revenue within its first 30 days of release. Royal Court Riches is the first in a series of games from the Pollard Digital Games Studio slated to launch in West Virginia this year.
SYNOT Games has announced a new partnership with Caliente, one of Mexico’s top gaming platforms. This collaboration marks an exciting expansion for SYNOT Games, as it brings its acclaimed portfolio of gaming content to the Mexican market. It enhances Caliente’s offerings with an extensive array of high-quality slot games such as Respin Joker, Book of Secrets, Realm of Lions and Forest Maiden, designed to captivate players and boost engagement. Caliente with its strong presence in Latin America, is the perfect partner for SYNOT Games’ expansion into the region. The partnership aims to deliver an exceptional gaming experience, combining SYNOT’s visually rich, innovative games with Caliente’s extensive reach and reputation.
The post Gaming Americas Weekly Roundup – May 19-25 appeared first on European Gaming Industry News.
Industry Awards
Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025
Betsson Group has been nominated in 14 categories at the Women in Gaming Diversity & Employee Wellbeing Awards 2025, hosted by Clever Duck Media. These include five company-wide nominations and nine individual nominations for eight of its employees.
These annual awards celebrate excellence in equality, diversity, inclusion and employee wellbeing across the global gaming industry. Since its launch in 2010, the event has solidified its position as one of the global gaming industry’s most respected diversity accolades.
The categories in which Betsson Group and its employees have been shortlisted include:
Company Category Nominations:
Best Diverse Place to Work
Community Engagement
Company of the Year (Operator)
Diversity & Inclusion
Great Place to Work Award
Individual Category Nominations:
Affiliate Leader – Shakyra Jonsson
Employee of the Year (Operator) – Lisa Mifsud
Excellence in Customer Service – Gabriella Larsson
HR Champion (Operator) – Tamara Klibadze
Innovator – Lena Nordin
Inspiration of the Year (Operator) – Lena Nordin
Positive Role Model of the Year (Operator) – Lara Lombardi
Star of the Future (Operator) – Jessica Carrillo Miranda
Young Leader of the Year (Operator) – Chellyanne Cassar
These nominations reflect the company’s ongoing dedication to creating a workplace where employees feel valued, respected and empowered to succeed. At Betsson Group, diversity, equity and inclusion are more than buzzwords; they are embedded in the company’s culture, values and daily actions. In previous years, Betsson has been recognised at the WiG Diversity Awards for Best Diverse Place to Work (2022 and 2024), Company of the Year (2019 and 2022) and for Diversity & Inclusion (2021). For the individual categories, Betsson employees have previously won Excellence in Customer Service, Star of the Future and Young Leader of the Year.
The post Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025 appeared first on European Gaming Industry News.
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