Gaming Americas Weekly Roundup – September 2-8

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Golden Matrix Group announced that the Company is progressing in its efforts to expand its market presence, particularly with its anticipated entry into the U.S. iGaming market. The Company, through its subsidiary Expanse Studios, which specialises in the production and distribution of iGaming content, is currently in the process of applying for the New Jersey Casino Service Industry Enterprise license.

Comanche Nation Casino has been recognised as the No. 1 Casino in the state at Oklahoman’s annual Community Choice Awards. The award programme recognises destinations throughout Oklahoma that provide exceptional service and experiences to the community and guests. Award finalists were invited to an awards gala at the Embassy Suites in Oklahoma City. In attendance to accept the award on behalf of Comanche Nation Casino was Shandi Tahhahwah, General Manager, and Megan Norberto, Marketing Manager.

The Esports Integrity Commission has announced that the highly anticipated ESIC Global Esports Summit (EGES) will make its US debut in 2024. The summit, a pivotal gathering for the esports industry, is set to take place on October 3 and 4, 2024, at the prestigious Georgia World Congress Center in Atlanta, Georgia.

Betr Holdings Inc., a leading sports gaming and media company, announced the launch of its peer-to-peer product “Group Mode” for Betr Picks, as well as the soft launch of the new Betr Sportsbook, just in time for the NFL season. With the launch of Group Mode, Betr Picks is now live in Florida and Massachusetts, with Virginia, Arizona, Tennessee, Missouri, Alabama, West Virginia, New Hampshire and Delaware to be launched imminently, which will have Betr Picks live in 33 states plus Washington, D.C.

New Partnerships

MGM Resorts International and BetMGM announced that they are once again partnering with the American Gaming Association to promote Responsible Gaming Education Month (RGEM 2024) in September. The two companies will execute their responsible gaming campaign at designated National Football League stadiums for the second year, with increased exposure for GameSense.

Allwyn announced its support of the U.S. premiere of Dvořák Dreams, an immersive, A.I.-generated digital exhibition by renowned artist Refik Anadol. This is the second year Allwyn has sponsored the international tour of this exhibition, underpinning its commitment to supporting the arts and innovative cultural initiatives across the globe. Allwyn’s support means the exhibition is free for the public to experience.

FaZe Clan, one of the most prominent and influential gaming organisations in the world, and G FUEL, the leading energy drink formula for gamers and creators, announced the revival of a new multi-year, multi-million-dollar sponsorship and licensing deal. This partnership is one of the largest transactions in GameSquare’s history, where FaZe Media will receive an equity component in G FUEL as part of the contract, further aligning the two companies’ core community-focused values and fostering deeper collaboration to drive growth and engagement within the gaming ecosystem.

EPIC Global Solutions and Bally’s have announced a groundbreaking three-year partnership aimed at promoting responsible gaming and making a positive impact on communities. This collaboration positions both organisations as leaders in responsible gaming within the gaming industry.