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Gambling in the USA

Gaming Americas Weekly Roundup – October 23-29

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The PGA TOUR and DraftKings Inc. held a ceremonial ribbon cutting at the DraftKings Sportsbook at TPC Scottsdale, with former Arizona Cardinals legend Larry Fitzgerald placing the ceremonial first bet.

Acres Technology has appointed David Bain as its Chief Financial Officer. Mr. Bain spent the last 25 years as a senior research analyst and managing director of corporate finance at several investment banks, most recently at B. Riley Securities.

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Rivers Casino Philadelphia, in collaboration with local elected officials and community leaders, presented the Penn Treaty Special Services District (SSD) with $1 million to support ongoing reinvestment in the community. Through grants the SSD makes to community organisations, the casino funds are used to benefit residents of Fishtown, Northern Liberties, Olde Richmond and South Kensington.

Tipico has launched a new proprietary online casino platform, available across the state of New Jersey. With the technology developed in-house for a growing audience of players, Tipico’s updated iGaming platform merges the concepts of a fun and fresh UX often found in “social casino” into its “real money” offering.

The National Council on Problem Gambling (NCPG) announced the recipients of the Fall 2023 Agility Grants. In this round, a total of $176,000 in funding will be granted to five organisations in support of programmes dedicated to advancing problem gambling prevention. The NCPG Agility Grants serve as a vital resource for nonprofit organisations engaged in problem gambling prevention.

The Louisiana Gaming Control Board has unanimously granted LRGC Gaming Investors, an affiliate of The Cordish Companies, the necessary regulatory approvals required to become a gaming operator in the State. The approval clears the way for Cordish to finalise the acquisition of Diamond Jacks Casino & Hotel in Bossier City and begin its transformation into a world-class Live! branded casino resort and entertainment destination.

FanDuel TV’s daily news-breaking NBA show “Run It Back” returned with new co-host and 3-time NBA Sixth Man of the Year award winner Lou Williams. Williams joins the “Run It Back” team that includes Emmy-winning host Michelle Beadle, NBA Insider Shams Charania and former NBA star Chandler Parsons.

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Partnerships

FanDuel, North America’s premier online gaming company and an Official Sports Betting Partner of the National Basketball Association (NBA), has become the only U.S. sports betting operator offering fans three months of NBA League Pass. The sportsbook is also introducing an exciting new product feature that will help fans bet on key moments in a game in real-time to start the season.

Scientific Games will continue to provide the Kentucky Lottery with digital customer relationship management services for up to four years through a recent contract extension. Since the company’s digital CRM programme launched in 2021, the Kentucky Lottery’s online sales programme has experienced an impressive 179% growth. Kentucky is ranked among the Top 15 lotteries in the world for instant game per capita sales.

Make-A-Wish and Fanatics announced a first-of-its-kind partnership in which Fanatics will become the wish- granting organisation’s “Official Sports Partner.” Through the partnership, sports-related wishes in the US will be granted under the co-brand of Fanatics Make-A-Wish.

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CasinoWebScripts Hits Milestone with 200 Sweepstakes Casino Games for the US Market

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In an exciting development for sweepstakes operators across the US, CasinoWebScripts has announced a significant milestone: the release of more than 200 in-house developed sweepstakes casino games. This achievement highlights the company’s commitment to innovation and its dedication to providing high-quality, engaging gaming experiences without the burden of monthly revenue sharing.

CasinoWebScripts’ unique approach allows operators to rent these state-of-the-art games for a fixed monthly fee, eliminating revenue share, GGR% fees, and usage limitations. This model ensures that operators can offer top-tier entertainment to their players while enjoying predictable, straightforward billing.

Further enhancing their sweepstakes software, CasinoWebScripts has introduced an array of features tailored specifically to the needs of the US market. Players can now earn free coins for various activities such as verifying their email, confirming their phone number, and inviting friends. Additionally, the introduction of a VIP program and a complex Affiliate Program brings more value to the player experience, with customizations that resonate with the US audience.

To ensure a seamless operation for its clients, CasinoWebScripts has also created strategic partnerships with prestigious third-party providers for essential services like KYC, credit card processing, and anti-fraud measures. These collaborations have resulted in a fully integrated solution that allows operators to run their business smoothly, without worrying about missing components.

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Oscar Stevens, Product Manager at CasinoWebScripts, said: “Achieving this milestone reflects our team’s dedication and commitment to excellence and innovation. Our suite of over 200 sweepstakes games and the comprehensive features we’ve rolled out are designed to set our clients apart in the competitive US market. We are committed to providing solutions that are not only user-friendly but also ensure a secure and engaging gaming environment for players.”

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DraftKings

EveryMatrix live on DraftKings in the US with Supremeland Gaming

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EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

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It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”

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Gambling in the USA

INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT

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Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.

Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.

The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.

The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.

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Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”

Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”

For more information, visit infront.sport.

 

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