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Gambling in the USA

Gaming Americas Weekly Roundup – October 9-15

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Authentic Gaming is set to make its North American debut now that the Michigan Gaming Control Board has authorised it to livestream real-time casino table games with live dealers from a Farmington Hills studio. This brings the number of live dealer providers authorised in Michigan to three, with the other two being Playtech and Evolution.

Underdog Fantasy announced Adam Warrington has joined the company as a consultant to help further enhance Underdog’s innovative responsible gaming programme aimed at providing users with the safest gaming platform on the market. Warrington brings deep experience in corporate responsibility and has led numerous social impact and responsible gaming initiatives over his career. Warrington most recently was the Vice President of Responsible Gaming at FanDuel.

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The National Collegiate Athletic Association (NCAA) has called on lawmakers and regulators in the US to update existing sports betting laws and regulations to protect student-athletes and ensure the integrity of college games. The NCAA said it will begin advocating for updated sports betting laws in state legislatures to protect student-athletes from harassment or coercion, address the negative impacts of problem gambling and protect the integrity of NCAA competition.

Underdog Fantasy announced the launch of GuardDog, a pioneering investment initiative dedicated to fostering innovation in responsible gaming. Underdog is launching GuardDog with $1 million in initial funding to be used to support and accelerate early-stage startups focused on building new and creative solutions to address problem gaming and further responsible gaming.

NorthStar Gaming Holdings Inc. announced that its online casino and sportsbook will soon be available across Canada with the launch of NorthStarBets.com in the coming weeks. The company, which went live with wagering in Ontario last year, has now secured licenses to offer its services in every Canadian province and territory.

Partnerships

ODDSworks Inc., a North American leader in Remote Gaming Server technology and interactive content, announced that it has teamed up with Loto-Québec, to deploy its BETguard Remote Gaming Server (RGS) platform with proprietary and third-party game content in Canada. ODDSworks will be supplying unique and differentiated online casino, table, scratch cards and video poker games to Loto-Québec.

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SB22, an award-winning sports betting and iGaming software platform, announced its latest collaboration, inking a deal with Exefeed, a best in class provider of a range of sports betting solutions. This partnership enables SB22 to offer customers an in-house end-to-end sports betting solution that includes sophisticated pre-match and live odds feeds, as well as large-scale trading services.

PrizePicks announced that the company has extended its relationship with the Atlanta Braves as the club’s Official Daily Fantasy Sports Partner to now partner with the Braves Development Co to sponsor The Battery Atlanta entertainment complex. The two premier entertainment companies will work together on unique marketing opportunities for sports fans in Atlanta.

SB22 announced a strategic partnership with BetLeroy’s, a company led by sports betting hall of fame inductee Vic Salerno. Together, the companies will launch an innovative sports engagement mobile application that features leaderboards, a wide range of betting options and a patent pending Apple Watch app.

casino games

CasinoWebScripts Hits Milestone with 200 Sweepstakes Casino Games for the US Market

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In an exciting development for sweepstakes operators across the US, CasinoWebScripts has announced a significant milestone: the release of more than 200 in-house developed sweepstakes casino games. This achievement highlights the company’s commitment to innovation and its dedication to providing high-quality, engaging gaming experiences without the burden of monthly revenue sharing.

CasinoWebScripts’ unique approach allows operators to rent these state-of-the-art games for a fixed monthly fee, eliminating revenue share, GGR% fees, and usage limitations. This model ensures that operators can offer top-tier entertainment to their players while enjoying predictable, straightforward billing.

Further enhancing their sweepstakes software, CasinoWebScripts has introduced an array of features tailored specifically to the needs of the US market. Players can now earn free coins for various activities such as verifying their email, confirming their phone number, and inviting friends. Additionally, the introduction of a VIP program and a complex Affiliate Program brings more value to the player experience, with customizations that resonate with the US audience.

To ensure a seamless operation for its clients, CasinoWebScripts has also created strategic partnerships with prestigious third-party providers for essential services like KYC, credit card processing, and anti-fraud measures. These collaborations have resulted in a fully integrated solution that allows operators to run their business smoothly, without worrying about missing components.

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Oscar Stevens, Product Manager at CasinoWebScripts, said: “Achieving this milestone reflects our team’s dedication and commitment to excellence and innovation. Our suite of over 200 sweepstakes games and the comprehensive features we’ve rolled out are designed to set our clients apart in the competitive US market. We are committed to providing solutions that are not only user-friendly but also ensure a secure and engaging gaming environment for players.”

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DraftKings

EveryMatrix live on DraftKings in the US with Supremeland Gaming

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EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

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It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”

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Gambling in the USA

INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT

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Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.

Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.

The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.

The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.

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Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”

Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”

For more information, visit infront.sport.

 

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