Anaxi, Aristocrat’s online Real Money Gaming business, announced a strategic partnership with BetMGM, a leading iGaming and sports betting operator. World class gaming content from Aristocrat will first be available via BetMGM online casino.

Cath Burns, Executive Vice President of Anaxi, said, “We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online. This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain for our partners and players.”

In February 2022, Aristocrat announced that it would be establishing a combined online Real Money Gaming and Customer Experience Solutions business, and in October, announced Anaxi as the new name and brand for this emerging business.

As part of Aristocrat, Anaxi brings a portfolio of world-class content, technology, and creativity to the iGaming industry. The talents of its global content studios and Customer Experience Solutions (CXS) team powers Anaxi’s connected experience, creating a destination where players can enjoy the excitement of real money gaming with confidence.

“We are honored to be the first operator in North America to offer Anaxi’s world-class content,” said Matt Prevost, Chief Revenue Officer, BetMGM. “Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”

BetMGM Online Casino is available for download via iOS and Android, and accessible via desktop.

As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

Aristocrat Leisure Limited has rebranded its online Real Money Gaming (RMG) division as Anaxi.

Aristocrat announced the creation of a dedicated online RMG business in February 2022, as part of its strategy to enter and grow in this important Gaming adjacency.

Fresh branding will support the execution of Anaxi’s “build and buy” growth strategy, including by helping the business continue to attract and retain great online RMG talent, and foster team culture.

Anaxi Chief Executive Officer Mitchell Bowen said: “We’re excited to announce Anaxi as the name of our emerging online Real Money Gaming business at Aristocrat.

“We look forward to working with our partners as Anaxi reimagines the world’s greatest gaming content online and begins our journey towards becoming the most trusted name in online RMG globally.

“We are thrilled to be showcasing our new Anaxi brand at G2E Las Vegas and invite our customers, partners and players to ‘Experience Anaxi’ with us on the Aristocrat Gaming stand.”

Anaxi’s first regulated iGaming products will launch with two major customers in the US by the end of 2022. The launch of the Anaxi brand comes on the heels of Aristocrat’s agreement to acquire B2B online RMG supplier Roxor Gaming, as part of Anaxi’s growth strategy.

Anaxi is a third business unit within Aristocrat Group sitting alongside Aristocrat Gaming and the Pixel United mobile-first publishing business.