eSports
Guild Esports Announce Entry into CS2 with Signing of Bad News Eagles Roster

Guild Esports has announced its newest entry into Counter-Strike esports with the unveiling of its new roster, the members of Bad News Eagles.
Genc ‘gxx-’ Kolgeci, Flatron ‘juanflatroo’ Halimi, Sener ‘SENER1’ Mahuti, Dionis ‘sinnopsyy’ Budeci and Rigon ‘rigoN’ Gashi surprised everyone when they became the first-ever team from the Albanian-Kosovar region to reach a Major qualifier (RMR) back in 2022, when they qualified for the PGL Antwerp Major. They’ve since competed at, and qualified for the Legends stage in, three Counter-Strike Majors in Antwerp, Rio and Paris – earning prize winnings worth $96,000 in 2023 alone.
What will now be known as the Guild Eagles team will be joined by a backroom staff of some of the most well-respected figures in the Counter-Strike community: head coach Jonatan ‘Devilwalk’ Lundberg (the only multi-Major winner as both a coach and a player), assistant coach Kevin ‘Krystal’ Amend, analyst Kieran ‘KayJay’ Playfair and with James ‘BanKs’ Banks (the team’s manager) joining Guild as a consultant to support the org.
From humble origins in Kosovan net cafes to Paris’ Hall de la Pinède, this roster has experienced an incredible trajectory over the past three years since their competitive debut in 2020. They’ve gained a cult following in both their home region and the wider world with a combined Twitter, Twitch, and Instagram followings of over 112,000, 297,000, and 137,000 respectively, and their path to success and international renown has become a success story of modern Counter-Strike.
With the backing of holistic coaching partner Ground+Air, Guild Esports will support this ascension even further, as Counter-Strike esports takes a step into the future with the launch of Counter-Strike 2 (CS2).
Ground+Air is a performance and wellbeing consultancy that will be delivering a specialist coaching and education programme to Guild Esports’ CS2 roster, designing a tailored state-of-the-art ‘Elite Performance Programme’. Ground+Air has experience inside and outside esports having built and delivered Oracle Red Bull Racing’s Performance Accelerator Programme for F1 Esports. Ground+Air brings years of experience and best practices in building programmes from other sectors; including elite professional football, motor racing, entertainment, banking and technology to build a programme designed to augment in-game performance with out-of-game wellbeing.
Guild Esports intends to deploy this programme to both established and developmental teams under the Guild Esports banner. The programme will consist of a blend of one-to-one coaching and team development workshops, delivered by performance experts from across the worlds of education, elite sports, business and esports.
Jasmine Skee, CEO of Guild Esports, said: “With the release of CS2, we realised that there was no better time for us to increase our presence in Counter-Strike. The trajectory of the Bad News Eagles roster has been inspirational, and embodies the attitude that we value here at Guild Esports – we can’t wait to support them on their journey in CS2 with the help of Ground+Air.”
Jonatan “Devilwalk” Lundberg, Head Coach for Guild Eagles, said: “We’re incredibly excited to represent Guild in CS2. Throughout our conversations with Guild it’s been abundantly clear that they share our vision, and truly want to help this roster succeed at the highest level of competitive Counter-Strike. We’ve had offers from multiple organisations during our time as an unsigned team, but ultimately we found that Guild were the most closely aligned with what we want to achieve in CS2, and were able to provide us the greatest level of holistic support to help us compete at our peak potential. With what we have already seen from meeting the staff and seeing the facilities, we have no doubt this is where we belong to reach the next level in competition.”
eSports
Global Esports Federation Reveals Season 4 of Global Esports Tour from Rio De Janeiro

The Global Esports Federation’s pro-series – Global Esports Tour (GET) – will kick off its next season in Rio de Janeiro, Brazil, in April 2024. Staged by the Brazilian Confederation of Games and Esports (CBGE) and strongly supported by Brazil’s National, State and Local partners. The event promises intense competition and a boost for economic and tourism development in the vibrant city.
GET Rio 2024, the first stage of a multi-year Global Esports Tour slated for Brazil from 2024 to 2026, is set to feature the Counter-Strike 2 championship with eight Open teams and four Women’s teams, competing for the coveted prize bank of $200,000. Beyond intense gaming action, the Rio Free Fire Cup (JEDIS), cosplay performance, conference panels, art and urban culture will enhance this innovative event.
“With the selection of Rio de Janeiro as the launch site for the Global Esports Tour 2024, we are embracing the passion and commitment of the Brazilian esports community. This marks a pivotal moment in elevating Brazil’s position in the world of esports. As we expand our global GET portfolio, we are proud to appoint GEF’s Director of Programs and Content, Eric F. Brinkley, as our first GET Commissioner,” Paul J. Foster, CEO of GEF, said.
“We are honored to host our first stage of the Global Esports Tour over the next three years. This is a tremendous opportunity to showcase the world’s talented esports athletes, promote esports in our region, and develop the esports industry in Brazil,” Paulo Ribas, President of CBGE, said.
“We are preparing an epic event. It will be a great party, a true convergence between competition and entertainment in one of the most vibrant destinations in the world,” Paulo added.
Rodrigo Castro, State Secretary for Events and Promotion of Rio de Janeiro State, said: “In addition to contributing to the state’s economy, esports is a way of transforming lives. It is a privilege to bring an international event to Rio de Janeiro with content including music, the arts and culture. We are proud to be the hosts of this major event for our diverse, young community.”
The support from the State Government, Ministry of Sports, State Secretariat of Sports, and Suderj underscores the collaborative effort to make the Global Esports Tour a transformative experience for Rio de Janeiro and the esports community.
Mario Cilenti, Executive Director of Operations at GEF, said: “Brazil is a key growth region for esports, and we believe this event will not only showcase the talent of professional esports athletes but also provide an opportunity to continue to fuel growth in this powerful region.”
eSports
Gillette named as the Official Partner of the Esports Awards

- Gillette joins forces as the official partner of the prestigious Esports Awards, marking a partnership of two industry leaders set to deliver an unforgettable experience
- As part of the collaboration, Gillette will present the Esports Awards pre-show and will feature “Gillette resets” as transitions between segments at the Awards ceremony
The Esports Awards presented by Lexus, the most prestigious night in the esports calendar, is pleased to announce its latest partnership with the world’s leading expert in men’s grooming, Gillette.
As part of the partnership, Gillette will present the Esports Awards pre-show, promising a showcase of talent, innovation, and excellence in the esports world. Alongside this, Gillette has introduced ‘Gillette Resets’, as exciting transitions between segments of the main ceremony.
This partnership marks a significant milestone in the world of esports, uniting the acclaimed grooming brand Gillette with the prestigious Esports Awards to deliver an unforgettable event. Presented by Gillette, the Esports Awards Pre-show promises to be an exciting showcase of talent, innovation, and excellence in the esports world. Throughout the main ceremony, viewers will witness the fusion of gaming and grooming as Gillette introduces “Gillette resets”.
With initiatives such as the ‘Gillette Gaming Alliance’ and the thrilling ‘Gillette Cup’ Fortnite Tournament, Gillette is no stranger to the world of esports and gaming. This partnership, the fusion of gaming and grooming, emphasises Gillette and the Esports Awards joint commitment of fostering and celebrating excellence in esports.
“We are thrilled to announce our exciting partnership with Gillette, a brand known for excellence and precision. This collaboration marks an essential step forward in our journey to honour and celebrate the incredible achievements of esports industry leaders,” commented Mike Ashford, CEO of the Esports Awards, “With Gillette’s unwavering support, we are confident that we can continue to elevate and recognise the extraordinary talent within the esports community.”
Project Love, a welcoming initiative by the Esports Awards, will receive generous support from Gillette. As part of this partnership, Gillette will contribute by providing special gifts to VIPs and guests attending the event. Project Love has been a cornerstone of the Esports Awards for several years, creating a warm and welcoming atmosphere for its esteemed guests.
The Esports Awards ceremony, presented by Lexus, is the highlight of a thrilling three-day celebration, including the PWR UP Las Vegas esports conference hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.
eSports
Data.bet confirmed as headline partner of F1-themed ICE Esports Arena and Esports Betting Conference

Clarion Gaming has announced a prestigious new sponsor with Data.bet confirmed as exclusive commercial supporter of the ground-breaking ICE Esports Arena (6 – 8 February, ExCeL London) and the influential Esports Betting Conference which is being held 8 February at the ICC Capital Suite, ExCeL London.
Will Harding Head of Esports at Clarion Gaming said: “I am proud to say that ICE is widely regarded as having led the way in terms of introducing Esports to the international gaming and betting community and we are delighted to be working in partnership with another sector leader in the form of Data.bet.
“Like us the Data.bet team is passionate about Esports and the company’s track-record of providing clients with premium quality Esports feeds, AI-processed events data and the optimisation of risk management courtesy of its Managed Trading System will add to the Esports experience as well as the cutting-edge sector insight that we will be delivering both on the show floor and at the Esports Betting Conference.”
Previewing what delegates can expect from what will be the last Esports Arena held in London prior to the ICE relocation to Barcelona in 2025, Harding confirmed: “The Arena is all about delivering authenticity and using the in-person experience to bring the business-building opportunities delivered by Esports to life. Our theme for 2024 is F1 and we will have two professional racers competing head-to-head to demonstrate the dynamic world of Esports racing. Data.bet will unpack the action and provide live gaming odds which will be displayed around the ICE Arena.
Attendees will also be able to immerse themselves in VR and haptic feedback racing, compete on four connected simulated rigs and participate in the Data.bet sponsored Pit Stop Challenge.
“The ICE Esports experience is completed by the Clarion Gaming curated Esports Betting Conference which enables delegates to help shape the landscape of Esports wagering drawing on expert insights from Rivalry, Better Collective and Data.bet.”
In addition to the Esports Arena and Esports Betting Conference visitors to ICE will have access to 600+ exhibitors, thousands of product launches and the opportunity to engage with leading international thought leaders, decision makers and regulators across all gaming sectors and verticals courtesy of the world-class ICE VOX learning platform. More visitors than ever before are expected to attend ICE 2024 motivated by the desire to make more connections, gain more inspiration and benefit from more learning.
Registration to attend what will be the last edition of ICE to take place in London prior to its relocation to Barcelona in 2025, is open at https://ice .reg .buzz/step/1?ticket=exhibition-pass.
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