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BETFAN with strongman-Pudzian in the “Go Poland!” campaign

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BETFAN, a legal Polish bookmaker, is launching a new marketing campaign under the slogan “Go Poland!” (Polska Guuurom!), in which Mariusz Pudzianowski, a famous MMA fighter and a world-famous strongman, is involved. From June 10, the campaign video on the Internet and on TV will promote the BETFAN offer. The promotional campaign is multi-stage and includes cooperation with youtubers, influencers and activities on own social media channels. The campaign will end with the “Fly on holiday with BETFAN” promo.

“Go Poland!” (Polska Guuurom!) is the next edition of the advertising cooperation between the bookmaker and Mariusz Pudzianowski, a titled competitor of mixed martial arts and a multiple world champion in strongmen competitions. The BETFAN’s campaign promotes a new betting offer related to matches of the European Championships on betfan.pl. Also, new users will receive a PLN 600 cashback return and PLN 50 as a free bet.

The video promoting the BETFAN offer with the participation of Pudzian and the “BETFAN horseman” will be shown on Polsat TV and on many websites and Internet channels well as on Facebook and Instagram. The popular Polish sports journalist, Maja Strzelczyk, was cast as the voice for the campaign spot.

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BETFAN also invited popular youtubers to cooperate in the campaign – Koza Sport, Mietczyński and Footbreak, who host programs on the bookmaker’s channel on YT. The campaign is also supported by sports journalists, such as the aforementioned Maja Strzelczyk and Tomasz Włodarczyk. BETFAN is also to have a its own reporters, who will be at the first group match of the Polish national team with Slovakia.

The BETFAN channel on YouTube will also feature video materials with “Pudzian”, where he will take part in quizzes involving fans. One of them will be a program in which Mariusz Pudzianowski asks the audience real or absurd questions about the Polish football team. The most active fans will receive rewards and bonuses to be used on betfan.pl. As part of the campaign, the bookmaker also plans many other activities on its social media profiles.

Jakub Świsłowski, marketing director at BETFAN, says: “The coming weeks are a real high season for bookmakers and players, which is why we have prepared many new special offers, including proposals that are completely innovative on the Polish bookmaking market. All this to engage fans and raise the emotions accompanying the football festival, in which the Polish team also participates. We all keep our fingers crossed for Poles, because, according to our analysts, the team has a good chance of leaving the group, which is also in line with our slogan “Go Poland!” (Polska Guuurom!). However, although we are for “ours” at heart, according to analyzes, the French will most likely win the trophy.

Promotional activities around the offer will be carried out in June and July, and their final part will be the “Fly on holiday with BETFAN” competition, in which the main prize for activity during Euro 2020 will be a holiday flight with an additional amount for holiday expenses.

According to BETFAN analyzes, England and France have the best chances of entering the Euro 2020 finals, and it is the French that will be the winner of the tournament. Poland has a 72% chance of leaving the group, but with each successive stage its chances of winning decrease. The team led by Paulo Sousa has a 37.5% chance of reaching the quarter-finals. According to the bookmaker, Poland will defeat Slovakia in the next matches, lose with Spain, and the match with Sweden will end in a draw. For every PLN 100 bet at BETFAN for a victory with Slovakia, one can get PLN 180 – provided that a scenario that is positive for Polish fans comes true, PLN 630 in case Poland wins with Spain and PLN 287 with Sweden. France’s triumph in European Championship is a win of PLN 550 with a 100-zloty bet.

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The “Go Poland!” (Polska Guuurom!) campaign was created and implemented by the BETFAN marketing department.

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Apparat Gaming and edict egaming announce partnership

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Leading German software provider teams up with Hamburg-born aggregator to make full suite of slots available to customers in regulated markets worldwide

With immediate effect, German iGaming-business Apparat Gaming is teaming up with fellow Hamburg-founded company edict egaming. The former, having forged a reputation for providing premium casino content with a German accent, has thus joined forces with one of the country’s top aggregators in edict, one of the Merkur Group’s subsidiaries.

As a result of the deal, Apparat Gaming’s ever-expanding portfolio of 30+ quality slots, including recent releases like the high-octane Autobahn Alarm and the hotly-anticipated Fishin’ the Biggest, will be joining edict’s already widespread line-up of over 200 titles – making them now available to all operators who choose edict for their game aggregation needs.

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This collaboration will give customers access to an even more diverse selection of games, all of which are fully compliant with the latest German regulation and certified for release in multiple markets.

Founded in 1998, edict was one of the industry’s pioneering online casino service providers before it was acquired by the Merkur Group a decade later. In 2021, the company added an aggregator solution to its offering, and it has been steadily developing this product ever since to a point where it now supplies content to over 150 operators and starts 8.5+ billion games per year.

Specialising in engaging titles that are supplied by some of Germany’s most popular studios, Apparat Gaming’s releases will certainly look right at home among the aggregator’s prestigious game portfolio – and both parties are already looking forward to a highly successful collaboration.

Martin Frindt, Co-Founder and Chief Product Officer at Apparat Gaming, said: “Given Apparat Gaming’s German roots, we’re delighted to be teaming up with a Hamburg-born business-like edict. Adding our titles to their line-up will give operators access to our over 30 top slots that all come with our signature German accent, and we can’t wait to hear how they’re received by customers.”

Dominic-Daniel Lienard CEO at edict, said: “Since launching our aggregator solution, edict has compiled a stellar portfolio of releases from some of the top developers in Germany and beyond – and adding Apparat Gaming titles will strengthen this roster further. With great graphics, unique themes, and innovative bonus features, we’re sure their slots will be a huge hit with our operators.”

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The post Apparat Gaming and edict egaming announce partnership appeared first on European Gaming Industry News.

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Wazdan amplifies Swiss presence with Swiss4Win launch

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

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In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

The post Wazdan amplifies Swiss presence with Swiss4Win launch appeared first on European Gaming Industry News.

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Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association

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The Austrian Sports Betting Association (OSWV) has welcomed Aleatrust as a new supporting member on board.

Above all, the comprehensive training offered by the E-Casino Academy launched by Aleatrust, which also focuses on the needs of the sports betting industry, is an important asset that will also be available to OSWV members from now on. Central topics such as money laundering prevention, data protection, data security and compliance, including anti-corruption, whistleblower protection and code of conduct, are of central importance here and are comprehensively covered by the E-Casino Academy.

Sharif Shoukry, Managing Director of OSWV, said: “The new active supporting membership of Aleatrust is an important step forward for the OSWV and its members. It provides access to tailor-made training that is specifically tailored to the requirements and challenges of our industry. We are convinced that this cooperation will make a significant contribution to professionalization and security in the Austrian sports betting market.”

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A significant benefit of the partnership is the availability of their training programs online, allowing OSWV members to access essential knowledge anytime and anywhere. This flexible learning environment offers an optimal solution to meet the need for continuous education and training without relying on traditional, time- and location-bound training formats. This type of training not only saves valuable resources, but also allows for consistent and high-quality training of employees, regardless of their individual schedules or the location of the company.

“To be accepted into the circle of supporting members of the OSWV is a great recognition for Aleatrust. It confirms our commitment and expertise in developing and delivering world-class training programs that are specifically tailored to the gambling and sports betting industry,” Niklas Sattler, Managing Director of Alatrust, said.

Particularly noteworthy is the specialised course on money laundering prevention, developed in collaboration with the renowned expert Dr. Elena Scherschneva. Given their extensive experience and recognized expertise in training employees of numerous sportsbooks, the availability of this course online represents a unique opportunity for members to benefit from the highest level of expertise. This underscores the OSWV’s commitment not only to strengthen the industry in terms of compliance and security, but also to promote a responsible and honest betting environment.

The post Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association appeared first on European Gaming Industry News.

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