Central Europe
SIS secures exclusive Czech and Hungarian racing deals
Leading supplier becomes sole live pictures and data distributor of Czech and Hungary’s biggest horse racing events
SIS (Sports Information Services), the leading supplier of 24/7 betting services, has further expanded its horse racing portfolio having signed agreements with LAB representing Czech racing and Kincsem Park, the home of Hungarian racing, to become the exclusive distributor of live pictures and data of Czech and Hungarian horse races.
As part of these new deals, SIS will broadcast at least 300 races across the year from four of the biggest racecourses in the Czech Republic – Prague, Most, Pardubice, and Karlovy Vary, and 265 races a year from Hungary’s Kincsem Park.
The exclusive rights package includes some of Eastern Europe’s most high-profile races, including the world famous Velká Pardubická on 11th October.
The races will be made available to SIS’s operator partners as part of its international retail channels, as well as its 24/7 Live Horse Racing Channels and 24/7 Live Horse & Greyhound Channels, which provide a betting event every three minutes.
These latest deals further enhance SIS’s market-leading portfolio of international racing, with now over 30,000 races from 6 continents including racing from UK, Ireland, Argentina, Australia, Chile, Dubai, Germany, Singapore, and the US.
William Morris, Head of International Horse Racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data for horse racing in the Czech Republic and Hungary is a boost to our international offering.
“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators.”
Vicki Gibbins, Operations and Sales Director at LAB, said: “SIS has an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.
“Many bettors will be aware of our world-famous race, Velka Pardubicka and we are excited that thanks to this deal with SIS more bettors from all over the world will be able to enjoy and wager on it.”
Istvan Pecsi, Managing Director at Kincsem Park, said: “Working with a market leader like SIS will help raise the profile of Hungarian racing around the world.
“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourses.”
Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.
The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.
In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.
The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.
The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.
Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”
The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.
Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
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