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Alexander Berrai

Emerchantpay and Pinnacle Celebrate One-year Partnership Milestone for Operator’s Entry into Ontario





emerchantpay, a leading global payment service provider and acquirer, announced that it will further support well-established gambling operator Pinnacle in the Ontario market. The announcement comes as the two businesses celebrate the one-year milestone of this strategic partnership facilitating the operator’s expansion in Ontario.

The two brands are strengthening their longstanding collaboration to increase Pinnacle’s iGaming coverage, building on its advanced payment proposition through emerchantpay’s in-house acquiring capabilities and online payment solutions. Pinnacle boasts a wealth of expertise spanning more than two decades as a premier online sportsbook and casino operator. emerchantpay remains a key payments partner for Pinnacle, offering dedicated support, pivotal insights and strategic advisory on payments best practices. Their united efforts have contributed to Pinnacle’s successful launch and continued growth in the Ontario market.

emerchantpay has enabled Visa Original Credit Transactions (OCTs), while closely collaborating with local issuers to enhance payment acceptance for Pinnacle. Furthermore, emerchantpay has implemented robust risk management protocols that are fully aligned with the regulatory requirements set by Ontario authorities. These protocols encompass the establishment of deposit limits for players and the assurance of the protection of both consumers and operators. These are just two examples demonstrating the comprehensive support that emerchantpay has provided in line with Pinnacle’s expansion objectives in the Ontario market.

As part of the collaboration, emerchantpay processes deposits and withdrawals via credit and debit cards for Pinnacle’s users in Ontario, guaranteeing a seamless, payment journey across all touchpoints in the payment flow.


Alexander Berrai, Deputy CEO at emerchantpay, said: “We’re pleased to announce the successful global partnership between emerchantpay and Pinnacle. As we continue to facilitate their strategic expansion in Ontario, we remain committed to delivering innovative payment solutions. By combining emerchantpay’s dedicated approach, gambling industry expertise and customer-centricity with Pinnacle’s established market presence, we’re poised to deliver secure, efficient and frictionless experiences in Ontario’s sought-after iGaming market.”

Isabelle Delisle, Director of Payments at Pinnacle, said: “Partnering with emerchantpay has been instrumental in Pinnacle’s successful launch in Ontario. emerchantpay’s expertise in the local payments regulatory framework helped streamline our entry into this market. We are delighted to continue our partnership with emerchantpay and look forward to expanding our international growth journey.”


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