XSOLLA BRINGS DIRECT-TO-CONSUMER COMMERCE EXPERTISE TO GAMESFORUM HAMBURG 2026 WITH KEYNOTE AND PANEL APPEARANCES

As An Exclusive Global Partner Of The Gamesforum Series, Xsolla Takes Two Stages In Hamburg, Headlined By A Keynote With AppsFlyer On Web Shop Attribution

Xsolla, a global leader in video game commerce, today announced its participation in Gamesforum Hamburg 2026, taking place June 9–10, 2026, at NORD EVENT Panoramadeck in Hamburg, Germany. As an Exclusive Global Partner of the Gamesforum series, Xsolla will bring its direct-to-consumer commerce expertise to one of Europe’s leading gatherings for mobile game growth and monetization, with Jane Startseva, Vice President of Business Development, EMEA, taking the stage across two sessions.

Xsolla’s presence in Hamburg underscores its role at the center of gaming’s shift toward direct-to-consumer commerce:

On June 9 at 10:00 AM, Jane joined Adam Smart, Global Director of Product – Gaming at AppsFlyer, for a 30-minute keynote titled “Web Shops and Attribution: Closing the Revenue Gap.” As web shops cement their role as a primary monetization channel for game developers, attribution remains one of the industry’s most consequential challenges – getting it right is critical, as studios build their UA targets and growth strategies directly on top of it. The session examined the current state of web shop revenue tracking and what developers must do to build an accurate, complete picture of their business performance across direct-to-consumer channels.

On June 9 at 4:30 PM, Jane will also join an interactive panel “The Belonging Economy: How Mobile Games Build Value Through Player Relationships” alongside Oliver Lindahl, Strategist & Behavioural Scientist at Sagely and Pedro Alvin, Marketing Lead at Supercell. The discussion will explore concrete strategies for maximizing web store performance, covering player messaging, store optimization, new monetization opportunities, and building player trust around out-of-game purchase experiences.

Berkley Egenes, Chief Marketing and Growth Officer at Xsolla

“Being an Exclusive Global Partner of the Gamesforum series reflects how seriously Xsolla takes the European games market and the developers building here,” said Berkley Egenes, Chief Marketing and Growth Officer at Xsolla. “The shift to direct-to-consumer commerce is one of the most important things happening in this industry. Showing up at events like Hamburg, with partners like AppsFlyer, is how we help the industry move the conversation forward and build D2C businesses on a foundation video game studios and developers can actually measure.”

Studios, developers and publishers attending Gamesforum Hamburg 2026 can connect with the Xsolla team on-site or visit xsolla.com ​ to learn more about Xsolla’s web shop and direct-to-consumer commerce solutions.

To learn more about Xsolla’s participation in Gamesforum Hamburg 2026, visit: xsolla.pro/gamesforum-hamburg